Sustainable Seafood Markets

A pile of freshly caught fish on-board the 'Reiderland'. This German pair trawler is bottom trawling for North Sea Cod. © Greenpeace / Christian Aslund

Greenpeace targets supermarkets across the country in an effort to convince them to stop selling Redlist seafood—the most destructively fished or farmed species—and develop policies for greener seafood. As the middlemen between the oceans and the consumer, supermarkets play a pivotal role in the destruction of our oceans and have an opportunity to protect them.

Each of the 21 species on Greenpeace’s Redlist is there because it meets a strict set of criteria that evaluate stock status, species vulnerability and the environmental impacts of fishing methods. There are different sets of criteria for farmed and wild species. 

Marine ecosystems have suffered a terrible toll from decades of industrial fishing. About three-quarters of global fish stocks are fished at capacity or overfished. Ninety per cent of large, predatory species have disappeared. In Canada, cod has all but vanished. To ensure oceans recover and fish are sustained, overfishing and other destructive practices must end. 

How Greenpeace works to ensure fish for the future

Challenging the marketplace: Our supermarket campaign takes direct action at Canadian grocery chains to convince them to stop selling Redlist fish and improve seafood labelling. To track progress, Greenpeace produces an annual ranking of Canada’s supermarkets.

  • Working with retailers: Greenpeace works with supermarkets to help them create more sustainable seafood procurement policies and push for more sustainable fisheries and better certification.
  • Informing consumers: We reach out to consumers through our actions, and invite them to educate themselves by reading our ranking and other materials.
  • Pressuring the government: We lobby federal politicians to demand responsible fisheries management and to create no-take areas in marine reserves. Greenpeace is part of a coalition that has sued the Canadian government for stronger regulations to protect our marine species at risk.

The latest updates

 

Whales in the courtroom

Blog entry by John Frizell | June 27, 2013

The courtroom at the International Court of Justice in The Hague in the Netherlands is a long way from the Antarctic. It is a beautiful room with enormous stained glass windows, twelve feet up from the floor, but this is where the...

Japan objects to the protection of sharks - again

Blog entry by Wakao Hanaoka | June 18, 2013

The Japanese government has objected to a decision by CITES, the convention regulating the international trade of wild plants and animals,   to regulate the trade of five shark species   – including hammerhead, oceanic whitetips and...

United we sail – Mauritian fishermen, Greenpeace protest against overfishing

Blog entry by Oliver Knowles | May 12, 2013

This week, politicians, scientists and fisheries managers from around the world are coming to Mauritius to attend the annual Indian Ocean Tuna Commission (IOTC) meeting. This organisation is charged by governments to protect tuna...

Greenpeace volunteers across Canada survey tuna sustainability

Blog entry by Natalie Caine | April 4, 2013

Greenpeace Canada has supporters and volunteers across Canada that are invaluable to our success.  People that support and take actions on our campaigns online and offline, donate to Greenpeace and participate in our volunteer programs...

Fishing for answers from Dongwon

Blog entry by Sari Tolvanen | March 14, 2013

We know that the industrial fishing industry can often skirt the law in search of profits. In my decade of campaigning to rescue our oceans, I have seen dozens of ships fishing illegally, seen fish hidden in the inner bowels of fishing...

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