Sustainable Seafood Markets

A pile of freshly caught fish on-board the 'Reiderland'. This German pair trawler is bottom trawling for North Sea Cod. © Greenpeace / Christian Aslund

Greenpeace targets supermarkets across the country in an effort to convince them to stop selling Redlist seafood—the most destructively fished or farmed species—and develop policies for greener seafood. As the middlemen between the oceans and the consumer, supermarkets play a pivotal role in the destruction of our oceans and have an opportunity to protect them.

Each of the 21 species on Greenpeace’s Redlist is there because it meets a strict set of criteria that evaluate stock status, species vulnerability and the environmental impacts of fishing methods. There are different sets of criteria for farmed and wild species. 

Marine ecosystems have suffered a terrible toll from decades of industrial fishing. About three-quarters of global fish stocks are fished at capacity or overfished. Ninety per cent of large, predatory species have disappeared. In Canada, cod has all but vanished. To ensure oceans recover and fish are sustained, overfishing and other destructive practices must end. 

How Greenpeace works to ensure fish for the future

Challenging the marketplace: Our supermarket campaign takes direct action at Canadian grocery chains to convince them to stop selling Redlist fish and improve seafood labelling. To track progress, Greenpeace produces an annual ranking of Canada’s supermarkets.

  • Working with retailers: Greenpeace works with supermarkets to help them create more sustainable seafood procurement policies and push for more sustainable fisheries and better certification.
  • Informing consumers: We reach out to consumers through our actions, and invite them to educate themselves by reading our ranking and other materials.
  • Pressuring the government: We lobby federal politicians to demand responsible fisheries management and to create no-take areas in marine reserves. Greenpeace is part of a coalition that has sued the Canadian government for stronger regulations to protect our marine species at risk.

The latest updates

 

Deep Seabed Mining

Publication | July 7, 2013 at 18:01

The deep sea is a place of myth and mystery, filled with weird and wonderful life forms, and vital to the survival of our planet. But now, this mostly unknown world is facing large-scale industrial exploitation – as mining of the deep seabed...

Emerging from the deep

Publication | July 7, 2011 at 8:22

Ranking supermarkets on seafood sustainability 2011 edition

Lifting the lid on the major canned tuna brands in Canada: Ranking the sustainability...

Publication | February 1, 2011 at 16:12

Greenpeace’s report, Lifting the lid on the major canned tuna brands in Canada: Ranking the sustainability and equitability of tuna sourcing, reveals that most canned tuna lining supermarket shelves comes from destructive and socially...

Oceans Advocates

Publication | October 27, 2010 at 18:01

Consumer pressure is driving retailers to adopt responsible seafood sourcing practices, which in recent years has brought encouraging changes in the seafood industry. Sustainable seafood is no longer merely an option, but a major step forward for...

Behind the counter

Publication | September 23, 2010 at 0:49

Greenpeace is calling on Canada’s eight largest supermarket chains to adopt sustainable seafood policies, remove Redlist species from their shelves and provide better information to their customers.

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