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Overall Grade 10 2.4

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Atlantic SaveEasy, Atlantic Superstore, Dominion (in Newfoundland and Labrador), Extra Foods, Fortinos, Loblaws, Maxi & Cie, No Frills, Provigo, The Real Canadian Superstore, The Real Canadian Wholesale Club, SuperValu, Valu-mart, Your Independent Grocer, Zehrs, Cash & Carry

Redlist species sold

Sells 13 out of the 15 Redlist species.

Has committed to stop selling some unsustainable species but has not given date for this.

Sustainable seafood policies and labeling

Loblaw launched its sustainable seafood policy in May 2009. It has committed to sourcing all seafood from sustainable sources by 2013. The policy covers all canned, frozen, fresh seafood, including both private label products and those sourced from other companies, across all categories for both farmed and wild seafood.

Seafood products currently have insufficient labelling. Loblaw has indicated that by 2013, it will provide better information which may include the species’ scientific name, country of origin and fishing or farming method.

Kudos

  • Developed a sustainable food policy which applies to all seafood sold in all stores.
  • Has committed to removing certain unsustainable species from sale.
  • Supports sustainable seafood alternatives. Started selling ten MSC certified products in 2008, is to add more in 2009.

Criticism

  • Policy specifies few criteria for evaluating seafood.
  • Many Redlist species still on sale and action for removal is slow or undetermined.
  • Heavy reliance on seafood certification; none of which Greenpeace endorses and some of which do not yet exist.

To download Loblaws' profile in pdf format, click here

To download the full report in pdf format, click here