Exposed: KFC’s secret recipe for rainforest destruction

Feature story - May 23, 2012
Greenpeace unveils KFC’s dirty little secret with a global campaign exposing KFC’s links to rainforest destruction. KFC has been using products in packaging sourced from rainforests, supplied by the notorious Asia Pulp and Paper (APP). Forensic testing has confirmed the presence of rainforest fibre in numerous packaging products, including the colonel’s famous chicken bucket.

The colonel’s secret is out of the bucket. KFC’s packaging is trashing rainforests.

 

“The colonel’s secret is out – KFC is packaging its food in rainforest destruction and pushing endangered wildlife, like the Sumatran tiger, towards extinction,” said Shane Moffatt, forest campaigner with Greenpeace Canada. “KFC customers should be horrified to learn that the colonel’s got a chainsaw in his pantry.”

Today, activists deployed a giant banner depicting a Sumatran tiger with “KFC Stop Trashing my Home” on the front pillars of the KFC headquarters in Louisville, Kentucky. The activities mark the start of a worldwide Greenpeace campaign to persuade KFC and its parent company,Yum! Brands, to stop driving rainforest destruction through their sourcing practices.

Join the revolt! Tell KFC to stop rainforest destruction

The report, ‘How KFC is Junking the Jungle’, exposes how certain KFC packaging is produced using timber from the rainforests of Indonesia, home to the critically endangered Sumatran tiger. Neither KFC nor Yum! Brands have safeguards in place to prevent products from deforestation entering their supply chains.

Specific packaging products tested contained more than 50% rainforest fibre. APP continues to rely on rainforest clearance and was recently exposed for using illegal timber at its main pulp mill in Sumatra.

Greenpeace is mobilizing people around the world to urge KFC and Yum! Brands to immediately drop APP and create strong policies to rid their supply chains of deforestation.

APP imports compete with sustainable Canadian business in a range of products. It operates five mills across Canada through the Paper Excellence Holding Corporation, largely for export to its own mills in China. Most recently, Canadian financial giant Mackenzie Investments divested from APP and its operations linked to illegal logging.

“KFC must stop buying from APP, a notorious rainforest destroyer which has been repeatedly exposed for wrecking Indonesia’s rainforests to make products like throw-away packaging. APP treats Indonesia as little more than a vast disposable asset, destroying rainforests that are vital to forest communities,” said Moffatt.

More than 60 companies around the world have now suspended purchases from APP including Mattel, Kraft, Adidas, Hasbro, Xerox, Unilever and many more.

Take Action here www.KFC-secretrecipe.com

Read full report here

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