Greenpeace ad labels Asia Pulp & Paper a tiger killer

Feature story - January 23, 2012
Greenpeace launched an advertising campaign today illustrating the consequences of Asia Pulp & Paper’s (APP) rainforest destruction on the critically endangered Sumatran tiger in Indonesia. The tiger themed advertisement, appearing in locations across Toronto, Montreal and Vancouver, features a striking depiction of a Sumatran tiger skull along with the title ‘Extinct Sumatran Tiger Exhibit: brought to you by Asia Pulp & Paper.’


”If APP continues to rely on rainforest destruction to feed its operations, the only place you’ll find the Sumatran tiger is in a museum,” said Greenpeace Forest Campaigner Shane Moffatt.

APP and its suppliers continue to destroy rainforests that tiger conservation experts have mapped as tiger habitat, pushing this species closer to extinction. In December, it was revealed that APP has been pulping trees on its own “tiger sanctuary.” The Sumatran tiger is the last surviving tiger species in Indonesia. Only 400 remain in the wild.

Here in Canada, APP has aggressive plans to flood the market with cheap paper and tissue products, with nationwide paper distributor White Paper Co. and others already sourcing large volumes.

Exposed by Greenpeace investigations for its links to rainforest destruction, APP has become a toxic brand in the global marketplace. Major companies such as Adidas, Kraft, Nestlé, Lego, Mattel and Hasbro have all cancelled their contracts with APP to avoid damaging their brand’s reputation. In the past two weeks alone, global icon Levis and U.S. supermarket giant Kroger have severed ties with APP.

The Indonesian government estimates that roughly one million hectares of forest are being cleared every year, an area almost double the size of Prince Edward Island. APP’s own reports confirm that it relies on rainforests to fuel its operations.

To end APP’s rainforest destruction, Greenpeace is calling on Canadian distributors to immediately cease purchasing its harmful products.

“Canadians don’t want to buy products sourced from Indonesian rainforest destruction. And they certainly don’t want products responsible for the extinction of the Sumatran tiger,” said Moffatt. “APP needs to get the message that its failure to act responsibly makes it a liability for companies that do business with it here in Canada.”

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