Major companies cut ties with Indonesian rainforest destroyer Asia Pulp and Paper: Greenpeace

Feature story - November 3, 2011
3 November 2011 (Toronto) – Greenpeace revealed today that another group of global customers of Canadian pulp mill owner and major paper manufacturer Asia Pulp and Paper (APP) have cancelled contracts with the company. Among the latest companies to sever ties with APP is leading toy manufacturer Hasbro, who also released a new progressive environmental policy today.

Other companies to recently commit to stop buying from the notorious Indonesian rainforest destroyer include New Zealand department store The Warehouse; food retailer Delhaize/Food Lion; Australian supermarket chain Metcash; luxury pen manufacturer Montblanc; international coffee roaster Tchibo; and playing card manufacturer Cartamundi.

“This latest round of losses for the company further proves that unsustainable and irresponsible business practices hurt the bottom line,” said Greenpeace Canada Forest Campaign Coordinator, Richard Brooks. “Asia Pulp and Paper is giving Indonesia a bad reputation.”

Last month, the world’s largest toy manufacturer Mattel announced it was severing ties with APP and introducing new policies to remove deforestation from its supply chain. Office supply store giant Staples, concluded that APP is a ‘great peril to its brand’. Global consumer goods companies such as Kraft, Nestle and Unilever and sportswear giant Adidas have all terminated their affiliations with the pulp and paper company. International retailers Carrefour, Auchan, Metro Group and Tesco have stopped using APP products for their own branded products. Banking group ING has also refused to do business with APP due to its contravention of the bank’s forestry policy.

APP owns five pulp mills in Canada, including Meadow Lake and Prince Albert, Saskatchewan; Mackenzie and Howe Sound, B.C.; and Pictou, Nova Scotia. It is currently bidding on the NewPage Port Hawkesbury Mill, also in Nova Scotia.

“This is not the type of company we want doing business here in Canada,” said Brooks. “We certainly see their tissue products and copy paper as being a threat to products responsibly manufactured here in Canada. No matter how APP spins it, Canadians don’t want products sourced from rainforest destruction.”

A Greenpeace ground tour in Indonesia last month found extensive clearance of rainforests inside APP concessions in Sumatra, including areas mapped as habitat for the endangered Sumatran tiger which is down to a perilously low 400 in the wild.

Last February, APP’s sister company Golden Agri Resources, introduced new policies to tackle deforestation. Since then, it has started to regain the customers it lost in the international market place, such as Nestle.

Greenpeace is urging APP to follow GAR’s lead and immediately commit to end its destructive deforestation practices.

To tell APP that you don’t want products sourced from rainforest destruction, click here.

To support Greenpeace’s work to prevent APP from pulping the planet, click here.

For more about APP in Canada, click here.

Click here to read the Hasbro policy: