About Kimberly-Clark's campain

Page - August 5, 2009

The Quick Facts about Greenpeace's Kleercut Campaign

  • World's largest tissue product manufacturer: Kimberly-Clark
  • Annual sales by Kimberly-Clark: $19 billion US
  • Annual profit of Kimberly-Clark: $5.9 billion US
  • Number of countries where Kimberly-Clark sells products: over 150
  • Amount of pulp (recycled and virgin) Kimberly-Clark uses each year: over 4.5 million tonnes
  • Date of launch of Kleercut campaign: Nov 18, 2004
  • Number of Shopper's Guides to Forest Friendly Tissue Products distributed (online & print): over 150,000
  • Number of direct actions against Kimberly-Clark facilities and brands: 8 [3 in Canada, 4 in the US, 1 in Italy]
  • Number of activists arrested: over 50
  • Charges against activists: mischief, trespass
  • Total amount of jail time served: 0
  • Total amount of jail time that could have been served: over 500 years
  • Number of U-locks and other locking devices used to blockade Kimberly-Clark mill and headquarters in Canada: 4 armlocks,3 tripods, 6 chains, 13 padlocks
  • Countries that activists came from: Australia, Austria, Belgium, Canada, France, Germany, Switzerland, UK, USA
  • Number of moving vans made to look like Kleenex boxes: 5
  • Number of buses used to block factories: 1
  • Number of emails sent to Kimberly-Clark management: over 30,000
  • Number of shares of KC voted in favour of sustainability initiatives: over $2 billion worth
  • Number of stickers stuck on Kimberly-Clark products: over 100,000
  • Countries where Kleercut activities took place: Canada, USA, Mexico, Germany, UK, Italy, Australia, Czech Republic, Poland, and more!
  • Number of cities and towns where people organized events for the Boreal day of action: over 200
  • Number of universities and colleges that moved their business away from Kimberly-Clark: 17
  • Number of companies that pledged not to buy from KC until they changed their policies: over 760
  • Forests that Kimberly-Clark stopped buying pulp during the campaign: Kenogami and Ogoki Forest in Northern Ontario, Canada
  • Total size of these forests: 3 million hectares/7.4 million acres
  • Number of years it had been using pulp from the Kenogami Forest: over 75
  • Wildlife found in these forests: Threatened woodland caribou, bald eagles, bears, warblers and other migratory birds
  • Amount of pulp it used to buy from these forests annually: over 325,000 tonnes
  • Amount of pulp that isn't FSC certified that KC will be buying from the Boreal Forest in 2012: 0
  • Amount it was buying in 2007: over 400,000 tonnes
  • Number of Kimberly-Clark consumer products that had any recycled fibre in 2004: 0
  • New Kimberly-Clark eco-products launched since beginning of campaign: Scott Naturals toilet paper (40% recycled), Scott Naturals napkins (80% recycled) and paper towels (60% recycled), Kleenex Naturals (20% recycled), FSC-certified Kleenex Facial Tissue (UK only) and more to come.
  • Date of end of Kleercut campaign: August 5, 2009
  • Length of campaign: nearly 5 years

Highlights from Kimberly-Clark's Global Fibre Procurement Policy

Kimberly-Clark will:

  • 1. Not use any fibre from the world's most ecologically sensitive forests areas: Endangered Forests and High Conservation Value Forest (HCVF) areas mapped as no-harvest zones;
  • 2. Buy Forest Stewardship Council (FSC) certified fibre over any other virgin wood fibre;
  • 3. Phase out its use of all pulp from Canada's Boreal Forest that is not FSC certified by 2012⎯a decrease from more than 400,000 tonnes in 2007 to 0 tonnes in 2012;
  • 4. Increase its use of FSC and recycled fibre drastically over the next two years substantially reducing pressure on forests globally. At least 40 per cent of its total fibre used in North America will come from one of these sources - an increase from 29.7 per cent at the end of 2008;
  • 5. Buy post-consumer recycled fibre over pre-consumer recycled fibre;
  • 6. Not use conflict wood or illegally harvest fibre;
  • 7. Support initiatives to identify and map Endangered Forests and HCVF areas and increase recycling rates;