Today, Richard Brooks, Greenpeace Canada’s Forest Campaign Coordinator, was named one of Canada’s 2013 Clean50 honourees. Presented by the Delta Management Group, the Clean50 honours the nation’s most outstanding leaders in sustainable development
Richard Brooks, Forest Campaign Coordinator for Greenpeace Canada, has been with Greenpeace for nearly a decade. Richard Brooks is listed as one of most influential people in the Pulp and Paper Sector, on RISI/Pulp and Paper Magazine's inaugural Top 50 Power List, and today we celebrate Mr. Brooks being named one of Canada’s 2013 Clean50 honourees.
“We congratulate Richard on this accomplishment. His tenacity and dedication is truly inspiring and has rightly earned him the recognition as a leader in sustainable development,” says Greenpeace executive director Bruce Cox. “This award reflects the quality of our campaigners and the level we strive for in Greenpeace.”
This recognition comes at a critical time when the world’s forests are increasingly under threat. Governments are pushing for the expansion of damaging industrial development into previously intact wilderness areas and some corporations’ quest for profits seemingly exceeds the value of preventing the extinction of wildlife species and respecting the rights of Indigenous peoples. Richard has responded to these realities by dedicating himself to working with his team of corporate engagement specialists to “green” the supply chain of major forest-product customers.
“Canadians owe all of our Clean50 nominees, but these individuals in particular, a debt of gratitude. Their combined efforts, and that of the organizations they serve, in moving the sustainability agenda forward, is something from which all Canadians benefit. And we owe the companies who follow through on these initiatives our thanks as well,” said Gavin Pitchford, Chief Talent Officer, Delta Management Group, and Founder of the Canada’s Clean50 Awards.
Forests: Greenpeace victory in the Kimberly-Clark Kleercut campaign.08/05/2009
Richard joined Greenpeace nearly a decade ago as a forest campaigner. He holds a Masters in Forest Conservation from the University of Toronto and has been a past board member of several forest concerned organizations such as Forest Stewardship Council Canada, Borealis Centre and Canopy (in its former incarnation as Markets Initiative). He was listed as one of most influential people in the Pulp and Paper Sector, on RISI/Pulp and Paper Magazine's inaugural Top 50 Power List
“I work with an amazing team of smart and results-focused campaigners. Together, backed by solid science, the reach of a global organization, and some open-minded and innovative companies we’re decreasing the pressure on threatened forests here in Canada and around the world,” says Richard Brooks.
Richards Brooks’ official citation as Canada’s 2013 Clean50 honouree:
Richard Brooks Forest Campaign Coordinator, Greenpeace (Advocates)
White Mountains in Quebec. Lake in a boreal forest clearing with blue sky.
Richard leads a team of corporate engagement specialists at Greenpeace in “greening” the supply chain of major forest-product customers. Richard’s efforts have helped produce fundamental changes in how and where corporations such as RONA
, and Office Depot buy their pulp, paper and lumber, which has in turn led to a significant increase in the amount of Forest Stewardship Council FSC-Certified forestland in Canada, and supported the protection of an increased amount of forestland. Greenpeace's and Richard's counsel was instrumental, among that of others, in the journey that led Kimberly-Clark
, one of the world’s largest users of pulp, to transform their global pulp supply chain. Of their 3.5 million tonnes of pulp, 73% now comes from recycled or FSC-certified sources, and the company will reduce its use of pulp from forests by 50% within a decade.
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