Web Manager 网络推广经理

PURPOSE OF POSITION:  

The Web Manager is responsible for managing and overseeing the development of effective communications strategies through online channels, in order to engage the public with Greenpeace activities, win Greenpeace campaigns and build up public support for the organization.

MAJOR RESPONSIBILITIES:

1.Management: Lead, motivate and manage Web Unit in line with the organizational aims and objectives in order to ensure the effective performance of the Web Unit and ensure staff development, training and performance reviews take place.

2.Manage Budget: Develop, monitor and authorize expenditure of the Web Unit budget, according to agreed objectives and the priorities of the Unit, in order to ensure cost effectiveness and strategic expenditure.

3.Online Strategy: Develop, initiate and oversee the implementation of effective and innovative online communications, marketing and public engagement strategies in line with Greenpeace strategic direction.

4.Greenpeace websites and online tools: Ensure and oversee that Greenpeace websites and online tools are operating in line with the best web practices in terms of style, content, usability and public engagement, in order to gain public support for Greenpeace.

5.Work with campaign and fundraising: Provide strategic advice to campaign and fundraising departments on how to use online communications channels to meet their objectives, and to ensure the Web Unit executes agreed plan.

6.Policy: Develop internal procedures and protocols, editorial policies, and style guidelines, in order to ensure consistency and accuracy in communication content and presentation, and to ensure efficient operation of the Web Unit.

7.Editorial: Provide direct editorial input into online communications output and take final editorial decisions to enable consistency, accuracy, quality and effectiveness of external Greenpeace communications.

8.Online communications trends: Oversee and ensure that Greenpeace operates in parallel with on-going developments within the new media industry in China and globally.

9.External relationship: Oversee the building of external relationship with key online media in China and globally.

10.System and tools: Oversee and ensure that effective system, technical infrastructure and useful tools for online communications are in place, maintained and used, including server, scheduling system, members database, web monitoring and analysis etc.

11.Liaison with Greenpeace offices: Take leadership in liaising and working together with counterparts in Greenpeace International and other Greenpeace offices.

12.Perform other duties as designated by the line manager.

SPECIAL REQUIREMENTS:

1.Passion for the internet and how it shapes our life. A native web citizen who believes in and understands the power and possibilities of internet, and how the virtual world and real world interacts with each other. Stays on top of web trends. Possesses knowledge and experience in the use of different web tools for outreaching people.

2.Creative AND pragmatic. Love changes, new challenges, ambitious and brave. Willingness to work in constantly changing, innovative environment, and to think out of the box. Use creative energy to generate pragmatic results and accomplish agreed objectives. Skills to use of internet as a source of benchmarking of ideas, skills to copy existing ideas and tools for relevant use for Greenpeace.

3.People person. Believe that small number of people can make a big difference. Love interaction with people, whether online or offline. Possesses skills to help community members to outreach other people in digital world. Actively finding new and more effective ways to work together with other people using online tools.

GENERAL REQUIREMENTS:

The following requirements (behaviors and characteristics) have been identified as key to success in the job. Successful candidates are expected to demonstrate these competencies.

1.Strategic communications thinking: Able to analyze communications needs and offer strategic communications advice to various parts of the organization.

2.Judgment skills: Able to make decisions based on a thorough analysis of the problems and the risks and benefits of different options of solutions. Able to make decision based on priority, resource constraint and needs.

3.Expertise: Thorough understanding of the specialized field, including the nature of the communications medium, target audience, how the industry operate, tools, styles and technical aspects.

4.Planning and organization: Able to think ahead in order to establish efficient and appropriate course of action for self and others. Prioritizes and plans activities taking into account all the relevant issues and factors such as deadlines, staffing and resources.

5.Creative Thinking: Able to transform creative ideas into practical reality. Can look at existing situations and problems in novel ways and come up with creative solutions.

6.Managing relationships and team working: Able to build and maintain effective working relationships internally and externally.

7.Resilience: Manages personal emotions in the face of pressure, set backs or when dealing with provocative situations. Demonstrates an approach to work that is characterized by commitment, motivation and energy.

8.Flexibility: Adapts and works effectively with a variety of situations, individuals or groups. Able to understand and appreciate different and opposing perspectives on an issue, to adapt an approach as the requirements of a situation change, and to change or easily accept changes in one’s own organization or job requirements.

Skills required / qualifications

Required:
1.Bachelor Degree or above

2.At least 5 years experience in new media or other related communications industry, including 2 years of management experience.

3.Proven track record of experience in a wide range of digital marketing and web usability skills and technologies.

4.Excellent knowledge of internet culture and close familiarity with the tools and landscape of the online world.

5.Project management and resource planning experience.

6.Excellent communication and presentation skills.

7.Excellent written and spoken Chinese; fluent written and spoken English.

8.Creativity and ability to think out of the box and chase new opportunities

9.Ability to manage multiple simultaneous projects and to meet tight deadlines, including a flexible mindset regarding working hours

Helpful:
1.Knowledge and experience of web design, HTML, CSS, Javascript, RSS, and other relevant web technologies

2.Experience in creative writing and editing

3.Experience in one or more major web analytics packages

4.Relevant experience in environmental studies or environmental activism.