POSITION TITLE: Media Officer
REPORTS TO: News & Public Interaction (NPI) Unit Manager
PURPOSE OF POSITION:
The Media Officer is responsible for working with Greenpeace East Asia's project teams in developing and implementing effective communications plans to further campaign and organizational goals. This position requires strong specialized skills and experiences in news-related area, including knowledge of news industry, creating and pitching compelling stories, networking with traditional and new media, and utilizing tools and best practices to enhance Greenpeace's ability on news making and building public support.
1. Plan, coordinate and execute cohesive, creative and effective communications strategies to increase visibility of Greenpeace campaigns in traditional and new media, and enhance public support and alignment to our issues.
2. Plan and execute online and offline news-making activities.
3. Contribute to the development of campaign plans and activities, so that communications strategies are embedded in campaigning plans.
4. Write and, in some cases, initiate press releases and background information for news industry. Contribute to the creation of visuals and compelling stories to support communications plans and news-making activities.
5. Prepare and organize press conferences. Handle press enquiries. Prepares press materials and publications when needed.
6. Provide media evaluations on activities and projects.
7. Proactively provide communications-related input on the future direction of campaigns; seek and recommend communications opportunities.
8. Build up and maintain media contact database.
9. Help co-ordinate timing of events to prevent conflict.
10. Build and maintain a sound general knowledge of all Greenpeace campaigns and issues, in order to be capable of responding to general press inquiries.
11. Work closely with the NPI management and communications team to ensure coherence of public messaging.
12. Perform other duties as assigned by the line manager.
REQUIRED QUALITIES AND SKILLS:
1. Demonstrated ability to achieve communications-related objectives with at least 2 years of experience in related fields;
2. Demonstrated ability to initiate, leverage and develop partnerships with major players of Chinese news industry;
3. Strong strategic, research and analytical abilities;
4. Fluency in written and spoken English and the local language of the region where the position is based;
5. Excellent written, verbal and interpersonal communication skills;
6. Willingness to learn new skills, technologies and information as organizational objectives require;
7. Commitment to, and demonstrated ability to work well as part of a team;
8. Ability to work unsupervised, in a rapidly changing environment;
9. Ability to operate and lead under pressure and in physically or mentally challenging situations;
10. Ability to manage multiple simultaneous projects and to meet tight deadlines, including a flexible mindset regarding working hours;
11. Commitment to the mission, principles and values of Greenpeace;
12. Bachelor's Degree or above;
13. Computer literacy.
1. Knowledge of the overall goals and intent of Greenpeace (including policies, guidelines, programs, campaigns and project activities):to lead campaign activities in support of the world's largest environmental protection group.
2. Knowledge of the developments in the news industry inside and outside of China, including the cultural, economic, political and legal environment that the news industry operates in China.
3. Knowledge and ability to develop new and creative approaches and advance communication goals and objectives to help win campaigns.
4. Knowledge and experience of news-oriented writing and editing including press release, opinion piece, compelling stories and other press materials.
5. International mindset and/or exposure to international work environment desirable.
6. Knowledge of communication techniques, strategies and practices. Specialist communications knowledge to help place the campaign on the local, national and international stage.
The position works in a standard office environment, and is required to travel to other Greenpeace offices, campaign locations or locations where environmental problems require the presence of Greenpeace representatives.
The position may be required to work under pressure and in physically or mentally challenging situations.
Be on call after hours and on weekends as requested.
As we receive a large number of applications for our advertised positions, we are unable to respond to applicants who are not invited for interview. We apologize for this in advance.
Please send your application letter and full English and Chinese resume with current and expected salary to:
All information collected for recruitment purpose only. Only short-listed candidates will be notified and we do not accept any calls or visits in the first instance.
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