Social Media Campaigner - Seoul

Job - 2012-02-17
The Social Media Campaigner is responsible for strengthening Greenpeace's interaction with Korean's online public, establishing and engaging a pool of online opinion leaders to help with both campaign and communications work, mobilizing online supporters for different offline events, and assisting the marketing of Greenpeace's website and social media sites in Korea.

POSITION TITLE (ENGLISH): Social Media Campaigner  
DEPARTMENT: Communications     
REPORTS TO: Senior Communication Officer     
GRADE: 3    
LOCATION: Seoul   

PURPOSE OF POSITION:  

The Social Media Campaigner is responsible for strengthening Greenpeace's interaction with Korean's online public, establishing and engaging a pool of online opinion leaders to help with both campaign and communications work, mobilizing online supporters for different offline events, and assisting the marketing of Greenpeace's website and social media sites in Korea.

MAJOR RESPONSIBILITIES:

Establish a pool of online opinion leaders:

  1. Identify influential, active and enthusiastic online opinion leaders who care about Korea's environment, public health and development etc with expertise and recognized opinions to become key Greenpeace's allies and online supporters;
  2. By establishing, maintaining, and nurturing the above-mentioned pool of online opinion leaders, to initiate and guide timely online debates about Greenpeace campaigns when necessary;
  3. To work closely and regularly with this pool of online opinion leaders for usual on-going environmental situations in Korea as well as Greenpeace values;
  4. Regularly provide feedback and recommendations to campaign teams and other communications colleagues on the strategic cooperation with Korea's online opinion leaders.

Bridging direct interaction with the public:

  1. Operate and maintain daily and timely interaction with Korea's online public to communicate Greenpeace's work and Greenpeace values through the official Greenpeace East Asia SNS and public email accounts and other Greenpeace East Asia online tools;
  2. Identify the right online audiences for given projects of Greenpeace East Asia, and develop and implement interactive online communication and engaging plans together with the web team;
  3. Timely and regularly share analysis of online public views, opinions and calls about Korea's environmental issues with communications and campaign colleagues in Greenpeace East Asia to improve colleagues' sensitivity to and understanding of public voices.
  4. Be the major public face for Greenpeace East Asia to Korea's internet users.

SNS trends and techniques:

  1. Follow developments in the unique language used by Korea's internet users and provide recommendations for how Greenpeace East Asia can speak to supporters in a trendier and more public-friendly manner.
  2. Follow and monitor particular SNS tools to improve Greenpeace East Asia's knowledge and use of such tools for most cutting edge online communications;

Others

  1. Mobilizing online-based supporters either as volunteers or active audiences whenever there is an offline public event such as press release and report launches, political conferences, direct actions, and actions.
  2. Perform other duties as designated by the line manager.

REQUIREMENTS:

  1. Active blogger who use Twitter, Facebook and/ or other equivalent social media tools and platforms
  2. Savy with social media and original online writing 
  3. Native Korean and English Proficiency, including fluency in internet jargon, sensitivity to different online communities and subcultures, and ability to vary idioms and communication style accordingly.
  4. Two years or more working experience preferred
  5. Expertise and experience with Korean social network channels, BBS's, portals, etc.
  6. Experience and familiarity with online marketing and promotional activities through such Korean Internet channels is a bonus.
  7. Proven ability in mobilizing people offline using online platforms and vice versa.
  8. Strong interpersonal, communications and coordination skills.
  9. Analytical and strategic skills in communications.
  10. Strong administrative skills including attention to detail.
  11. Innovative and creative.
  12. Passion for environmental protection.

As we receive a large number of applications for our advertised positions, we are unable to respond to applicants who are not invited for interview. We apologize for this in advance.

Please send your application letter and full English and Korean resume with current salary to:  (for positions based in Seoul)

All information collected for recruitment purpose only. Only short-listed candidates will be notified and we do not accept any calls or visits in the first instance. Deadline for the application is 5th of March 2012 (Monday).

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