Book Lovers for Forests

Standard Page - 2011-06-21
In 2008 we launched the Book Lovers for Forests Campaign in China, the world’s largest paper producer and paper products market, and second-largest paper consumer. The first book printed on recycled paper, Ami, had a first print run of 50,000 copies, saving 313 trees, 1840 tons of water and 5,500 kg of chemicals.

Did you know that Harry Potter was the first best-selling book in the world to be printed on Ancient Forest Friendly paper?

It all started in 2000 in Canada, where Greenpeace worked with Canadian organization Canopy to push first Canadian and then eventually the British and American publishers of Harry Potter to print this globally popular series on eco-friendly paper.

This means that the publishers use post-consumer recycled paper and/or Forest Stewardship Council (FSC) certified paper.

Today Harry Potter is printed on eco-friendly paper in 23 countries – that’s a lot of trees saved, considering the size and the popularity of this series. Meanwhile, major publishers like Random House (Canada, UK and Germany), Penguin (Canada, UK), and Harper Collins (UK) have also committed to go Ancient Forest Friendly.

Since 2000, Greenpeace’s Book Campaign has achieved the following:

  • 6 million books have been printed on recycled paper made from post- consumer waste.
  • 150 American publishers, 115 Canadian publishers, and 70% of the UK’s book publishing sector have made commitments to use only Ancient Forest Friendly (AFF) papers.
  • Famous authors, including Margaret Atwood, J.K. Rowling, José Saramago, Isabel Allende, Günter Grass, and Ian Rankin have pledged to support our campaign.

In 2008 we launched the Book Lovers for Forests Campaign in China, the world’s largest paper producer and paper products market, and second-largest paper consumer. The first book printed on recycled paper, Ami, had a first print run of 50,000 copies, saving 313 trees, 1840 tons of water and 5,500 kg of chemicals.

Today 14 titles with a total print run of 380,000 copies have been printed on forest-friendly paper in China.

Changing the publishing industry can help us not only change both the paper-making industry and the printing industry, but also transform and change the attitude of readers and society.

Categories