Paper Pulp

Standard Page - 2011-06-21
Since 2009, Greenpeace has been campaigning against Asia Pulp & Paper (APP), a division of the Sinar Mas group, for its destruction of ancient Indonesian rainforest.

Since 2009, Greenpeace has been campaigning against Asia Pulp & Paper (APP), a division of the Sinar Mas group, for its destruction of ancient Indonesian rainforest.

Reporting and Documentation

In December 2009, Greenpeace published “Bearing Witness to APP’s 30 years of Deforestation” in China. The report revealed that traces of tropical rainforest wood had been found in APP China’s five paper tissue brands, including the popular “Breeze”. The report also documented the relationship between APP’s 30 years in the logging industry, rainforest destruction and global climate change.

Since its formation in 1980, APP has already converted an estimated 1 million hectares of ancient Sumatran rainforest to paper pulp. It is already logging in Kalimantan, and is even planning to expand into Papua province, home to the last undeveloped forests in Indonesia.

In July 2010, Greenpeace published the investigative report How Sinar Mas is Pulping the Planet. Greenpeace found that APP is wrecking environmental havoc in three out of 12 protected habitat areas for the critically endangered Sumatran tiger on the island of Sumatra. The only home for these little tigers – of which less than 500 remain in the world – are being decimated and converted to plantation pulp. As of the end of 2006, 313,847 hectares of Sumatran tiger habitat are part of APP’s plantations. And what’s worse, the company’s future expansion plans overlap with 4,656.98 million hectares of tiger habitat.

Market Pressure

Greenpeace has been lobbying companies around the world to recognize APP’s grave environmental damage. We are asking international brands to realize the role they play in rainforest destruction if they continue to buy paper products from APP. And we are asking them to be responsible and stop doing business with APP until the company agrees to end deforestation.

Many companies have also joined us in dropping APP-brand tissue paper and office paper, including major supermarket chains such as Woolworths (Australia), Carrefour (France) and Metro (Germany). Other companies like Fuji Xerox (Japan), Gucci and Versace have also agreed to phase out APP paper. Let’s hope that many more will join the ranks!

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