[Lobby] Our record of success in stopping deforestation

Greenpeace has launched an international campaign to highlight how the paper and cardboard packaging for KFC's food uses APP paper made by destroying the Indonesian rainforest.

Greenpeace has launched an international campaign to highlight how the paper and cardboard packaging for KFC's food uses APP paper made by destroying the Indonesian rainforest.

Over the past few months Greenpeace has pressured many big multinational companies and met with the President of Indonesia to stop the destructive deforestation of Indonesia’s amazing rainforests.

“It’s not easy to get a meeting with a President. It is part of our regular work in Indonesia, as in many parts of the world, to consult with government officials and ministers, but it is a testament to the work of our teams, and the power of our supporters that the President takes time to hear our arguments and demands. Through meeting us, he tells you, our supporters, that he is listening.” Kumi Naidoo, Executive Director of Greenpeace International on meeting the President of Indonesia.

Indonesia’s Ramin Trees

Summary:This March, after a yearlong undercover investigation, Greenpeace releases its ground-breaking report, The Ramin Paper Trail, which documents how APP has razed 180,000 hectares of peatland forest (that’s about the same as 23 Hong Kong’s) , including endangered ramin trees. This not only devours precious forest resources but destroys the homes of rare species such as the Sumatran tiger and the orangutan.

Result:Just two months after we present the evidence of APP’s illegal activities, these APP clients, important APP investors, and even an APP subsidiary, realize that they have been accomplices to deforestation, and cut their ties with the forest criminal.

• French food company Danone
• Document management company Xerox
• British publishers Parragon and Constable & Robinson
• Australian-British stationary supplier and APP subsidiary Collins Debden
• APP investors Norwegian Pension Fund and Skagen funds

Follow-up action:There are still many companies that turn are turning a deaf ear to evidence of APP’s illegal deforestation. We will continue to pressure these companies and collect more evidence of APP’s activities in the forests.

  

KFC’s role in forest destruction

Summary:This May Greenpeace exposes how KFC and ts parent company Yum! were using rainforest fibre to make cups, food boxes, French fries holders, napkins and their famous chicken buckets. Greenpeace runs a coordinated campaign in 11 countries including Indonesia, the U.S. and China to get KFC to stop destroying Indonesia’s rainforests.

Result:After just six weeks we collect more than 180,000 supporters all demanding KFC stop sourcing paper from APP. KFC Indonesia was the first KFC subsidiary to come out in July and agree to stop supporting forest destruction.

Follow-up Action:Our research shows that KFCs in many countries are still buying their paper from APP and so we will continue to pressure KFC and alert their customers until they stop junking the jungle.

  

Meeting with the President of Indonesia

Summary:Greenpeace International Executive Director Kumi Naidoo meets with President Susilo Bambang Yudhoyono of Indonesia in early June. This invitation is testament to the fact the Indonesian government takes our environmental concerns seriously.

Results:At the meeting Kumi urges Yudhoyono to push for zero deforestation by 2015. The president says he shared the same goals as Greenpeace and he looks forward to welcoming Greenpeace ship, the Rainbow Warrior, to Indonesia next year.