With you behind us, we have forged ahead for the past two years getting Fashion to DETOX. In 2012, we ramped up our investigations to cover 20 global fashion brands, including the world’s largest fashion retailer, ZARA; the world’s biggest jeans maker, Levi’s; the Iconic Italian fashion brand, Benetton and popular local clothing label, ESPRIT. We have been testing for a wider range of hazardous residues and exposing to more and more people the truth about Fast Fashion: suppliers are sacrificing our planet so that they can manufacture clothing ever cheaper and ever faster.
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DETOX campaign is truly global
In the past two years, consumer power has successfully pushed seven top brands into making DETOX commitments. Consumer power came into its own again after we published our latest report in November. In less than a month we had the support of half a million people, supporters staged creative actions in 80 cities across the globe, and 7 million people helped spread the DETOX message online. All this amazing effort got ZARA, MANGO, ESPRIT, Levi’s and Benetton to promise to DETOX.
Pledge 1：To eliminate the use of all hazardous chemicals in the supply chain by 2020
Pledge 2：To set a timeline to completely phase out use of PFCs
Once in the body, PFCs have been shown to affect the liver as well as acting as hormone disruptors. They can accumulate for up to four years in the human body and for 100 years in the environment.
Pledge 3: To release pollution data on suppliers before the end of 2013; increase transparency; and accept public scrutiny
*The number or percentage of suppliers to disclose pollution data
"Our DETOX campaign is not over yet. Thank you for always supporting us and helping to make more fashion brands DETOX so that we and our planet no longer have to pay the terrible price for Fast Fashion." - Ada Kong, Toxics Campaigner.