Levi's: now is your time to detox

Photo | 2012-12-10

A model, dressed in Levi’s clothing, exposes the Detox logo on her arm in a call for the world’s largest producer of jeans to make fashion without pollution. Greenpeace investigations have revealed hazardous chemicals in a number of Levi’s clothing items, as well as links between the brand and suppliers in Mexico that are releasing hazardous chemicals into local water supplies.

The Detox logo (and tattoo on the model’s arm) is also the Chinese character for water, and forms part of the creative material used in the global campaign calling on major fashion brands, like Levi’s, to make credible and ambitious commitments to clean up their supply chain and products.

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