unlock-treasure-arctic-waste.jpg

Photo | 2012-07-20

For the past few months we here at Greenpeace have been working with the Yes Lab to design an entirely positive, enthusiastic campaign for Arctic drilling. We're using Shell's actual advertising slogan – Let’s Go – to tell it like it really is. If you're ignoring scientists and trampling over the natural world to make billions in profit, why hide it? Ignoring the greatest threat that humanity has ever faced to boost your quarterly results? Let's Go!

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