During the course of the Detox campaign, we demanded companies eliminate all hazardous chemical discharges from across their supply chain. The campaign included a viral video, online petitions and public demonstrations were being held all around the globe, including outside Beijing's Adidas and Nike stores in Sanlitun. More than 600 volunteers participated in a "Detox flashmob striptease" outside Adidas and Nike stores in 29 cities in 10 countries, setting the record for the world's largest striptease. We also reached to the public at events such as Shanghai's Zebra Music Festival.