We'd like to take this opportunity to wish you and your family a very happy and healthy Year of the Snake.
And we're very pleased to share BIG news with you today: after more than 10 years of campaigning against Asia Pulp & Paper (APP), one of the biggest companies responsible for rainforest destruction, the company has agreed to immediately halt any further deforestation and develop a comprehensive forest conservation policy.
You might be wondering why, after so many years, did APP finally decide to make this promise now?
This is YOUR achievement. Take a minute to celebrate this breakthrough which you made happen.
Thanks to you, friend, if this policy is successfully implemented, it will be huge step towards reforming Indonesia's paper industry, protecting its rainforests and the remaining Sumatran tigers that call that place home.
But this is only the beginning. Having witnessed previous broken commitments before, the real work lies ahead of us as we make sure APP backs up its commitment with real on-the-ground action.
As of now, we will continue to push for real results, while continuing our campaigning to convince other paper companies to follow suit.
There's lots of work to be done, and your additional support will definitely give our forests a special New Year's gift. Thank you!!