Urban Chinese Consumers' Attitude towards GE food and GE rice

Publication - 2005-03-14
Survey shows that Consumer rejection of GE foods is gathering pace in China. The survey was commissioned by Greenpeace East Asia in November, 2004 and was conducted by IPSOS Marketing Research & Consulting in December, 2004. The objective of the survey is to understand the attitudes of consumers in China's largest cities towards GE food in general and GE rice in particular. Survey Cities: Beijing, Shanghai, Guangzhou.