P&G was pretty scared of your #TigerRoar last weekend!
We have just seen a letter the consumer goods giant sent to its business partners last week warning them of our day of action:
“…it is likely that Greenpeace will continue its practice of demonstrations. Some protesters have already staged small displays in public locations around the world, and engaged in email, phone and letter writing campaigns targeting some of our customers, suppliers, and partners.”
Well, you certainly delivered.
Hundreds of Greenpeace activists across 13 countries took action online and in public spaces in cities around the world to demand Procter & Gamble stop forest destruction from getting into their products. The activists were joined by over 17,000 people across 105 countries who took part in our #TigerRoar conversation online - not to mention all the roar-some #TigerRoar selfies some of you took!
Already nearly, 400,000 people have sent emails to P&G’s CEO demanding his company commits to forest protection. And we're still waiting...
...We’ll only stop when P&G finally guarantees its products are free from forest destruction.
A real solution means committing to No Deforestation now – and following the likes of Nestle, L’Oreal, Colgate-Palmolive, and the many others that have promised to clean up their supply chains.
Keep the pressure on. If you haven’t already, sign up and tell P&G, the maker of Head & Shoulders, to clean up its act. In the meantime, stay tuned!
Areeba Hamid is a forest campaigner at Greenpeace International