Digital engagement Campaigner (Mobilisation) Contractual

Job - May 30, 2017

Overall purpose 

To lead, develop & implement digital engagement strategies and tactics for assigned campaigns & projects and to contribute to other mobilisation and online fundraising activities.


Main responsibilities

Digital Campaign Design

  • Develop and implement digital campaign strategies for campaign projects – mapping target audiences, developing a supporter engagement journey, balancing the goals of digital reach & engagement, incorporating celebrity endorsements, incorporating and helping to develop comms narrative & storyline
  • Contribute to the development of the campaign e.g. participate in campaign planning process, crafting or commenting on project proposals and consultation documents, participating in brainstorms and planning meetings
  • Help design digital plans that support growing our supporter base and fundraising through mobilisation
  • Maintain an up-to-date knowledge of the campaign and its external developments 


  • Manage & implement the agreed digital engagement strategy across all digital platforms, i.e. social media, website, email, SMS and other platforms as needed
  • Take responsibility for generating and publishing content on our digital platforms – this will entail writing as well as sourcing content from project team members, cross-functional staff & contractors
  • Respond to queries and reactions on social media platforms for your assigned campaign/project
  • Monitor daily news/events, identifying opportunities and strategies for intervention that help meet campaign objectives
  • Apply and use appropriate analytics and trends in social media to revise digital plans on a real time basis
  • Develop and implement rapid response plans on our digital platforms
  • Assist with the analysis and evaluation of projects; assessing digital reach, list growth, lead generation & campaign impact
  • Explore, test and deploy other digital & social networking tools/platforms for communicating and spreading awareness about Greenpeace campaigns.

Media & mobilisation 

  • Ensure co-ordination between online and offline mobilization by acting as a bridge between the two teams
  • Work closely with the media team and ensure quick interaction and response by both the teams during media news cycles
  • Support the mobilisation team when not assigned to a project – taking responsibility for common platforms and content.
  • Participate and engage with the Global Engagement Team and liaise with other Greenpeace offices as relevant


Required to analyse current trends and events on digital platforms & revise digital plans and strategies.  Required to interpret and apply recommendations from data analytics reports to plan & strategies  


The job expects initiative and innovation to explore, use and also develop new ways and tools to engage and involve more people on digital platforms whether for a specific campaign or on a day to day basis


Qualification and requirements 

  • Demonstrated digital campaigning experience for an organization or campaign
  • An understanding of how to move people to act; familiarity with best practices for email, social media, SMS and other digital content,
  • Experience in managing content development for digital communications i.e. campaign communication/messaging, mobilization communication and graphic designer
  • Excellent writing and editing skill with strong attention to detail
  • Good understanding of web 2.0, social media, web technologies and latest online trends. Knowledge of internet culture and landscape.
  • Excellent communication and interpersonal skills to initiate and manage conversations/relationship with a diverse audience
  • Creative thinking
  • Experience in handling email communications for an organisation/company, ideally including the use of A/B testing
  • A strong grasp of politics, the political process, and current social change issues within India and globally.
  • A keen understanding of the news cycle, and an eye toward reading the news and a general understanding of the power of storytelling and narrative.
  • Trust in numbers -- knowing how to measure your success and how to set up your work so that it’s measurable.
  • Basic knowledge of HTML and CSS
  • Familiarity with online organizing platform (e.g. Engaging Networks)
  • Passionate about working to save the planet


The Digital engagement Campaigner reports to Mobilisation manager.

The primary location for the role will be either in Bengaluru (or Delhi).

Compensation:  5.5 lakhs per annum (non-negotiable)

Last date of closing application is 15th July 2017

This is a contractual role for 6 months only


If you believe you have the right fit for this vacancy, kindly send in a cover letter explaining why you are the best person for this job, along with your most recent CV. Applications to be sent to:   by 15th July 2017

Subject line must specify "Application for Digital engagement Campaigner"