Public Engagement Campaigner (Mobilisation) Contractual

Job - May 30, 2017

Overall purpose 

To recruit, orient and mentor dedicated volunteers & volunteer leaders for Greenpeace India’s Public Engagement activities in assigned cities and increase awareness and inspire action in key audiences about Greenpeace values, campaigns and direct actions


Main responsibilities 

Off-line mobilisation campaigning 

  • Support and implement off-line mobilisation plans for agreed offline program
  • Organise both quantity and quality public engagement activities to promote the organisation, generate leads & signups 

Volunteer recruitment, training, communication & development:

  • Implement an agreed recruitment & development plan to recruit volunteers and volunteer leaders to run Greenpeace campaigns
  • Build and sustain local groups in assigned cities
  • Enable volunteer leaders to organise events and to recruit and induct new volunteers
  • Deliver induction and skill-building/sharing modules & training calendar for volunteers/activists
  • Identify volunteers best suited for participating in Actions training
  • Implement a periodic calendar of local campaign activities to keep volunteers motivated to support Greenpeace campaigns
  • Ensuring regular and up to date communication with volunteer groups on Greenpeace campaigns & projects, using the Greenwire platform, email, WhatsApp and other tools
  • Contribute to, and take responsibility for producing the volunteer newsletter
  • Ensuring the quarterly maintenance of the database of volunteers and activists for assigned cities

Local media interface

  • With support from the media team, generate local media coverage about local campaigns and local issues, in the name of local Greenpeace.
  • With support from the media team generate local media coverage about national campaigns as determined by the manager/project leader

Digital interface

  • Write blogs and provide regular content for the Greenpeace website for each active city, with contact details and ways to get involved.
  • Organise regular (weekly) content for city based Facebook pages, and other social media accounts
  • Expand the Greenpeace Greenwire network, and manage content and relationship with Greenwire members


Qualification and requirements


  • Basic knowledge of the most relevant environmental issues in the city/region
  • Good working knowledge of at least 3 languages – English, Hindi and local language
  • Knowledge of the use of theatre and art as mobilisation tools (preferable)
  • Knowledge of modern campaigning tools and techniques, and how and why to build people-power

Skills & Experience: 

  • Experience leading and managing a group of 5+ volunteers or staff
  • Experience in training people either on skills or content
  • Experience in initiating contact with and maintaining contacts with groups/associations
  • Experience in using a variety of communication & engagement tools to motivate people
  • Adept at Excel and preferably using web databases and
  • Familiarity with Facebook, blogs, What’s App, and online tools for grassroots organizing.
  • Ability to pick up the phone and cold call decision makers to get permission for activities
  • Passionate about working to save the planet


The Public engagement Campaigner reports to Mobilisation Manager.

The primary location for the role will be either in Bengaluru (or Delhi).

Compensation:  5.5 lakhs per annum (non-negotiable)

This is a contractual position for 6 months only 

Last date of closing application is 15th July 2017


If you believe you have the right fit for this vacancy, kindly send in a cover letter explaining why you are the best person for this job, along with your most recent CV. Applications to be sent to:   by 6th June 2017

Subject line must specify "Application for Public Engagement Campaigner"