Public Engagement Campaigner

Job - October 10, 2017

Overall purpose

  • To recruit, orient and mentor dedicated volunteers & volunteer leaders for Greenpeace India’s Public Engagement activities in assigned cities and to do the same for activists for Greenpeace direct actions
  • To build, expand and intensify engagement with citizens’ groups and organize them for Greenpeace campaigns in keeping with campaign strategies and objectives
  • To increase awareness in key audiences about Greenpeace values, campaigns and direct actions

Designation: Public Engagement Campaigner
Duty Station: New Delhi
Unit: Mobilisation
Reports to: Mobilisation Manager
CTC: 6.9 Lakhs per annum
Application deadline: 23rd October 2017


Main Responsibilities

Off-line mobilisation campaign design:

  • Designing, developing and implementing off-line mobilisation plans for agreed offline program – understand the needs of the target audience
  • Developing a sound understanding of Greenpeace’s campaigns, goals and annual plans & projects
  • Design public engagement activities to promote the organisation, generate leads & sign-ups

Volunteer recruitment, training, communication & development:

  • Developing & implementing a recruitment & development plan to recruit volunteers and volunteer leaders to run Greenpeace campaigns
  • Starting and sustaining local groups around the base PE cities.
  • Enabling volunteers to organise events, to recruit and induct new volunteers, and to develop their skills and initiative in coordinating others
  • Ensuring the availability of activist toolkits, training materials and other online to off-line communications in collaboration with digital engagement campaigners
  • Design induction and skill-building/sharing modules & training calendar for volunteers/activists
  • Identify volunteers best suited for participating in Actions
  • Ensure all the training needs for Activists is regularly identified and delivered including Basic Actions training.
  • Creating and implementing a periodic calendar of local campaign activities to keep volunteers interested and motivated in supporting Greenpeace campaigns
  • Developing, testing, and possibly implementing a reward & recognition program for volunteers
  • Ensuring regular and up to date communication with volunteer groups on Greenpeace campaigns & projects, using Greenwire platform
  • Overseeing the maintenance of the database of volunteers and activists across the country.
  • Provide trained activists for an action as and when needed.


  • Networking with relevant student groups, civil society groups, clubs & associations, & other groups and secure their support for Greenpeace campaigns

Local media interface

  • Support the media team in engaging with local media contacts initiated by the media team
  • With support form the media team, generate local media coverage (monthly) about local campaigns and local issues, in the name of local Greenpeace.
  • With support from the media team generate local media coverage about national campaigns as determined by the manager/project leader

Digital interface:

  • Provide regular content for get involved page on Greenpeace website for each active city, with contact details and ways to get involved, increasing web traffic and search engine optimisation.
  • Organise and regularly (weekly) generate content for city based Facebook pages, and other social media accounts, increasing Greenpeace India’s wider reach.
  • Ensure the content is regularly (weekly) updated on Greenpeace India Website.
  • Expand the Greenpeace Greenwired network, and manage content and relationship with Greenwire members


Has authority to:

  • Recruit, induct and supervise volunteers and interns for PE, referring to PE manager on disciplinary matters
  • Design training material
  • Design and implement city specific volunteer activities when there is no campaign/project work for them
  • Selection of volunteers for specific activities
  • Creation of communication collaterals for local activities

Guidelines:  The job holder will have to follow any organisation policies & procedures for volunteer engagement.
Risks: any adverse events when working with volunteers or civil society groups could affect the reputation of the organisation


Internal – members from all units in Program in projects and street fundraising teams – to discuss and get buy-in for plans, exchange information, collaborate

External – Volunteers – training and guiding them on GP campaigns and activities - Reps and members of various groups, members of the media (on campus, community networks, national/regional media houses) to provide information on Greenpeace campaigns & persuade them to support our activities


  • People: line management responsibility of volunteers and PE interns
  • Financial: delegated budget to conduct volunteer activities
  • Premises and Materials: responsibility for efficient use and safe-keeping of office space and equipment including collaterals such as posters, badges, T-shirts, brochures, etc

Knowledge and experience


  • Basic knowledge of the most relevant environmental issues in the city/region
  • Good working knowledge of at least 3 languages – English, Hindi and local language
  • Knowledge of the use of theatre and art as mobilisation tools (preferable)
  • Knowledge of modern campaigning tools and techniques, and how and why to build people-power


  • 4 years work experience leading and managing a group of at least 5-7 people either as a manager or a volunteer leader
  • Experience in training people either on skills or content
  • Experience in initiating contact with and maintaining contacts with groups/associations
  • Experience in using a variety of communication & engagement tools to motivate people
  • Adept at using web databases and Excel.
  • Familiarity with MySpace, Facebook, blogs, discussion boards, list-servs, SMS, and web tools for grassroots organizing.

Organisation Skills

  • Planning and organising: Plans and organises own task as well as the tasks of volunteers, this includes developing a calendar of activities
  • Analysis: Needs to evaluate efficacy of volunteer activities, training modules.
  • Initiative and innovation:
    • Create innovative volunteer engagement plans & activities
    • Investigate and utilise local opportunities to raise aware of Greenpeace campaigns & engage volunteers
    • Suggest ways to improve internal processes

Environmental demands

  • The candidate might be required to travel frequently and in some cases stay in places other than their base city.
  • The candidate might have to work under very basic conditions in some places of travel.

Other essential requirements

  • Commitment to NVDA, as tool to effect change and achieving agreed campaign objectives.

The last date of application is 23rd October 2017, all the application should reach to  and  along with the resume and write up "Why you should be selected for this post"

Subject line must specify "Application for Public Engagement Campaigner"