Enabling IT innovations

The scientific urgency of climate change demands that we need a clean energy revolution, not a slow transition. Simply making the current dirty energy platform smarter or more modern is not enough to reach the level of reductions needed. We need a revolution in the way we produce and consume energy.

The clean energy revolution can only be catalyzed by the Information and Communication Technology (ICT) sector due to its unique position of being able to provide wide scale solutions needed to cut greenhouse gas emissions and create low carbon economies needed in the future. This is a win-win situation for the sector - the planet gains from IT solutions; the companies gain from providing these solutions.

Greenpeace has been interacting with the ICT sector and has got it to actively consider ways of reducing its role in runaway climate change. In 2009, we released the Cool IT Challenge assessment report. It ranked 12 global ICT brands on issues of climate leadership and business solutions to control climate change. Greenpeace has thrown the challenge and looks forward to a revolution within the ICT sector.

Campaign story:

The power of ICT as future solution provider contrasts with its rising carbon footprint. Indian ICT sector is responsible for 10 % of global ICT emission and with an annual growth rate of 12-16 % this will further grow to make India second largest carbon emitter after China by 2020.

A rapid increase in demand for online services is increasing the number of data-centers and network towers. While companies have been focusing on efficiency to cut enterprise costs, their growth offsets efficiency gains made in new IT infrastructure. Further, these also widen the existing gap in demand – supply of energy.

Greenpeace therefore plans to identify the critical consequence of ICT’s growing footprint in general to expose the link between growing ICT infrastructure and increased expansion of fossil based power generation. This will help establish the fact that the current business as usual approach will not sustain business growth in a climate constrained scenario. Therefore, the companies need to decouple their growth from emission and invest in low-carbon energy sources.

The latest updates

 

E-waste: Industry, NGOs and researchers agree on need for action, will government pay...

Feature story | August 24, 2007 at 3:30

NEW DELHI, India — Though they might have deferred on the strategies and methods, all participants at Greenpeace’s seminar on Extended Producer Responsibility in an Indian Context were agreed that quick and effective measures were need to check...

Greenpeace activists at the Ministry of Information

Image | August 20, 2007 at 16:24

Greenpeace activists at the Ministry of Information Technology with a giant art installation of the planet in the clutches of electronic waste. Greenpeace also presented the Ministry with a report on ‘Extended Producer Responsibility in a...

Greenpeace campaigners Pranav Sinha

Image | August 13, 2007 at 17:33

Greenpeace campaigners Pranav Sinha, Martin Besieux and Ramapati Kumar launch the first Indian ranking guide to greener electronics in delhi on August 13th.

E

Image | August 10, 2007 at 17:26

E-waste transported on a tricycle in Seelampur, Delhi.

Indiaranking

Publication | August 10, 2007 at 3:30

Guide to Greener Electronics.

Apple Greener, Nokia regains lead in electronics ranking

Feature story | June 27, 2007 at 15:10

The fourth edition of the Greenpeace Guide to Greener Electronics is out now. Apple moves up as a result of Steve Job's "Greener Appple" pledge to phase out PVC and other chemicals from their product line. But Nokia is on top because they've...

VICTORY! Wipro leads in clean production. HCL still twiddling its thumbs.

Feature story | June 14, 2007 at 3:30

BANGALORE, India — Two years ago, nobody could have believed that one day Wipro and Greenpeace would stand on the same stage, shake hands, and call it quits.

Green my Apple Bears Fruit

Feature story | June 3, 2007 at 23:03

This is the story of a "people power victory." It's the story of the Greening of Apple.

Tasty news from Apple!

Feature story | May 3, 2007 at 13:58

We are cheering! Steve Jobs has decided to bring us closer to the greener apple that Mac users all over the world have been asking for.

Chinese company tops Greenpeace "Green Ranking" of electronics industry

Feature story | April 5, 2007 at 14:02

AMSTERDAM, Netherlands — The latest Greenpeace ranking of electronic manufacturers' recycling and toxic content policies has a couple of surprises: a previously low ranked Chinese company leaps to the number one spot, and Apple stays in last place.

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