Greenpeace India - Coming Soon to a City Near You

Feature story - July 1, 2004
BANGALORE, India — July 2004: Bangalore, Mumbai, Chennai, New Delhi and now Pune, Hyderabad and Chandigarh! Although our campaigns take our work to many different parts of the country, we have seven offices dedicated to the Direct Dialogue campaign, with enthusiastic, young teams fanning out to key areas in these cities, soliciting support for Greenpeace activities in India.

The 7 cities we operate from

No 'Tainted Money' in our coffers!

At the very root of our independent activist organization lies the understanding that to retain our integrity and our freedom to campaign against all those placing the environment at risk, Greenpeace must have financial independence too. We cannot owe allegiance to any funding agencies, be they government bodies, corporations or multilateral international bodies, because they might indirectly be supporting the very practices that we are campaigning against. With so many funding possibilities thus rendered 'unacceptable', how does Greenpeace stay afloat?

We owe it to YOU

Greenpeace is supported entirely by individuals like you - individuals who commit to contributing small sums of money (as little as Rs. 5/- a day!) on a regular basis, helping us to sustain our arduous campaigning across more than 40 countries, and for over 30 years now.

We don't believe in just taking your money - we enlist your support. We believe that you contribute to Greenpeace because you believe in the same principles we do: Bearing witness, taking non-violent direct action against environmental crimes and doing everything we can to ensure a green and peaceful future.

One of the chief reasons that Greenpeace is considered amongst the 'most powerful environmental organizations' is because we have the support of over 3 million people worldwide, and can say with authority that we represent you in your fight for the future. If you are already familiar with our work, share our passion and would like to support us, you could help us by making an online contribution, or download this form and mail it to us.

Direct Dialogue - speaking and listening

In India, Greenpeace relies heavily on the Direct Dialogue campaign to raise support. Our Direct Dialogue campaigners, ambassadors of Greenpeace, spend hours each day talking to people, telling them about our campaigns, spreading the message of urgency regarding the state of our environment, and gathering, in return, an understanding of people's perceptions and concerns about the environment. In an ideal world, each such conversation would end with a stranger becoming a supporter. In this busy, deadline-driven world, though, more often than not members of our Direct Dialogue team are given about as much time and thought as environmental issues are today. Amongst the most frequently heard responses are: "Sorry, I'm busy!" "No thank you, I have other things on my mind." "I can only spare a minute - what do you want?"

But with a new, heightened level of awareness and a growing consciousness of the needs of the environment, our Direct Dialogue campaign is witnessing a sea change in attitudes. One out of eight people that a Direct Dialogue campaigner speaks to does commit to supporting Greenpeace, and a much higher number give us well-thought out feedback and strategic inputs on our activities in India.

Beyond contributing money…

Greenpeace supporters have helped us achieve many significant victories, around the world and in India too. The most recent example being the massive outpouring of support for the Bhopal campaign; with the Government of India dilly-dallying and about to miss the deadline for sending a communication to a US court (a communication that would empower the US court to direct Union Carbide to clean up the toxic chemicals in and around the Bhopal factory), Greenpeace mobilized its entire database of supporters, sending out an alert and requesting them to take action for Bhopal.

In a swift response, the Prime Minister's office, and the office of the Chief Minister of Madhya Pradesh, were flooded with emails and faxes of a petition for justice in Bhopal, and received hundreds of indignant phone calls demanding to know why the government was dithering on a step that could provide some succour to a community that has already suffered for 20 years. This pressure from the people, and a fast-unto-death by three Bhopali activists forced the government of India to finally relent, and they sent the 'No Objection' letter to the US Court just two days before the deadline for it expired. This event, like never before, was a testament to the power of the Greenpeace supporter.

Greenpeace India approaching critical mass

Greenpeace India's Direct Dialogue campaign has two important goals - firstly, to enable Greenpeace India to be self-sufficient, with all our Indian operations funded by Indian supporters. Secondly, to create a critical mass of supporters, a body large enough to bolster the influence that Greenpeace wields in India.

Keeping both objectives in mind, Greenpeace sets itself a relatively modest target of 40,000 supporters by the end of 2005. At the end of 2003, we could boast of 12,567 supporters, a number that's steadily increasing in 2004. With the introduction of three new offices, we expect our supporter database to shoot up dramatically this year, and are counting on each of our Direct Dialogue campaigners to reach out to thousands of people this year.

Got a minute for the Earth?

Somewhere in these seven cities, sometime when you least expect it, a Greenpeace DD campaigner will come up to you and ask you if you have a couple of minutes to spare. You can recognize them by the prominent Greenpeace logo on their T-shirts or jackets, the identification cards they carry, their presentation folders with colourful pictures of Greenpeace 'Campaigning in Defense of the Earth' and above all, by the earnest, impassioned and determined look in their eyes. There's also a palpable excitement about them, as each city vies with the others to reach the 'top slot' for the maximum number of supporters each month. (For the last two months, the new office at Pune has held that position - it's up to you to help bring your city to the top!)

All it takes is a couple of minutes of your time, for them to explain our work to you and seek your feedback. If you're convinced we uphold your principles, all it takes is Rs. 5/- a day for you to become a Greenpeace supporter. If you'd like to sign up now rather than waiting for a Direct Dialogue with us, you could also contribute online, or download this form and mail it to us. You could also Contact Us at one of our seven offices, and request that a Direct Dialogue campaigner calls on you to make a personal presentation for you and your family, or indeed to a group of your colleagues.

Remember, we're counting on your support!

For further information, please contact:

Supporter Services: 080-51154861