Adidas

Detox our future

The Detox campaign is powered by more than half a million people, demanding toxic-free fashion and clean water.

Take action today by signing the Detox Fashion Manifesto and add your voice to a global movement demanding fashion without pollution.

Together we're challenging some of the world's most popular clothing brands to work with their suppliers and eliminate all releases of hazardous chemicals into our water.

Twenty global fashion leaders have committed to Detox in response to the growing international campaign (Nike, Adidas Puma, H&M, M&S, C&A, Li-Ning, Zara, Mango, Esprit, Levi's, Uniqlo, Benetton, Victoria's Secret, G-Star Raw, Valentino, Coop, Canepa, Burberry, Primark). However, other clothing companies, like GAP, American Apparel and Disney still need to respond to the urgency of the situation, Detox their brands and help Detox our future.

 

The latest updates

 

Why you shouldn't buy anything on Singles' Day

Blog entry by Lu Yen Roloff | 10 November, 2017

120,000 mobile phones sold in a minute, 1 billion things sold in one day - this is the reality of Singles' Day. It's the world’s biggest online shopping day and it's happening on November 11.   Created by the Chinese company,...

Why we should MAKE SMTHNG instead of going shopping

Blog entry by Lu Yen Roloff | 9 November, 2017

MAKE SMTHNG Week is about taking action for a better world. From 2-10 December, at the start of the holiday shopping season, we want to invite you to make something with us. In cities around the world, makers are gathering to...

Why is H&M burning new clothes?

Blog entry by Kirsten Brodde | 7 November, 2017

Journalists in Denmark have  revealed  that H&M are burning new clothes. Since 2013,  12 tonnes of clothing  has been burned per year in Denmark alone. You might remember that H&M has been heavily promoting its recycling...

5 ways tech companies are making your devices die too soon

Blog entry by Elizabeth Jardim | 27 June, 2017 1 comment

Imagine a world where your electronic gadgets would last, or a place where your devices could be easily repaired. Imagine all the money saved!   ...But we know that world is purely imaginary, because unfortunately, the...

Copenhagen Fashion Summit: How NOT to make the fashion industry more sustainable

Blog entry by Chiara Campione | 11 May, 2017 4 comments

This week, representatives from all the major brands - from fast fashion retailers like H&M, Asos and Zara, through to luxury labels like Burberry and Swarowski - are gathering in Copenhagen to discuss sustainability in the global...

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