Ancient forest threatened by industrial logging to make cheap copy paper and magazines.
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It can take a long time from being aware of a problem and deciding to do something to solve it.
Drawing on personal experience, I have often been bothered by the stench of the rubbish bin for whole days before deciding that it was time to take the bin out, go down 5 flights of stairs and empty it in the skip.
It isn't difficult to be in a state
of complete awareness in a crisis and to do absolutely nothing, it is
something masochistic and beautifully pleasing. Your woman cheats on
you with your best friend, but you calmly put up with it, you pretend
not to notice because doing something means changing the pre-agreed
arrangement and this implies hard work. The secret to remaining
motionless despite unfavourable external conditions is simple: stop
raising your own threshold of endurability, stop convincing yourself
that in the end the stench isn't too disgusting and that even if the
building vibrates, the dishes crash to the ground, your wife dies under
a beam, all of this isn't a real earthquake and you can quietly go back
to bed again.
Rather than acting, it is better to delay, to find a system in order to
adapt to the new situation. So when one day Greenpeace rang me to point
out to me that by publishing my books on environmentally unfriendly
paper, I risked deforesting the last thousand-year-old forests on the
planet, I put down the phone, I sat down at my writing desk and I
looked to do 2 things: 1) the least possible, 2) help an environmental
cause.
After a while, I found the ideal solution: write less. Perfect. If
instead of writing one 300 page book a year I write one 70 page book
every 3 years, I will have done something good and should I
become a champion for the environment instead of for novels, I would be
able to write poetry or even microscopic Haiku and everyone would
say that I am a good person. I knew that I had finally found a
decisive criteria in order to examine literature: the very best writers
were the ones that wrote less. Therefore for some poems the Italian
writer Baricco was one of the biggest authors of all time given that
with 'Seta' he had written 60 small narrow pages. And Ungaretti, the
greatest representative of Hermiticism? A genius. Dante Alighieri and
Omero? Among the worst authors in the history of humanity. And Proust?
Let's forget about him.
I dwelled on this new critical view of literature for a while and then
I rang my editor, Paolo Repetti, telling him that the next book would
have been lengthened by including 12 pages of thank-yous. My good old
friend Paolo nearly had a heart attack, he began to insult me but I was
firm, I didn't give up. Eventually as well as making me write a 300
page novel, he agreed to print the book on environmentally friendly
paper (recycled, with a high percentage of post-consumer fibres). So,
in the end, I have become one of the first writers in Italy to publish
eco-friendly novels. In the end it hasn't been too difficult and there
are another 10 authors as well as myself in Italy today who have
committed themselves to doing as much.
A little goes a long way after all. Use your own resources to obtain
something that is necessary and deeply just. If the readers who show an
appreciation of the planet that accommodates them, were to unite with
the writers in this battle of paper, the publishers would take
Greenpeace's initiative seriously, if not for the appreciation of
nature, then purely for the appreciation of the economy.