Dell’s global emissions reduction targets include absolute and relative goals. Dell has committed to reduce global greenhouse gas (GHG) emissions by 15% per dollar of revenue from 2007 to 2012. Having backed away from its carbon neutral goal, Dell de-prioritised renewable energy credits (RECs). RECs do not sufficiently add new renewable power to the grid, so we see this as a positive step in increasing the company’s installed and direct purchasing of renewable energy potential. Like HP and other companies whose business model is still heavily based in the manufacturing of PCs, Dell has struggled compared to solutions leaders such as IBM, Cisco, and Ericsson, in identifying and quantifying IT solutions that help save energy outside the IT sector’s own footprint. However, even in the methodology and metrics for measuring IT-related energy savings, Dell lost points in the solutions criteria for failing to keep pace in its calculation methodology.
The most troubling aspect of Dell’s leadership decline is the complete lack of engagement in policy advocacy. Dell, particularly CEO Michael Dell, was once known for vocal executive-level focus on the environment. Now Dell barely registers a voice in clean energy advocacy leadership. As Dell seeks to transition to again being a privately held company, hopefully this transition will also help Dell and its CEO rediscover their voice in calling for government policies and leadership among IT companies that will leverage the innovative talents of the IT sector to drive the energy savings we need to address climate change.
Dell's performance in detail: Download the company’s Scorecard here