SOFTBANK - 10th position, 39/100

Japanese telecommunications company SoftBank made an impressive debut in last year’s Cool IT Leaderboard, most notably for its strong leadership in clean energy policy advocacy in post-Fukushima Japan.

SoftBank’s performance in detail Download the PDF


SoftBank’s Chairman Son has described the post-Fukushima power supply in Japan as a national crisis, and shifted SoftBank to provide renewable energy at significant scale. While SoftBank has continued this advocacy at a lower volume and frequency in the past year, it has also stepped forward and backed up this advocacy with significant new investment in renewable energy projects in Japan.

SoftBank announced significant new renewable energy projects in Japan in the past year through its newly created subsidiary, SoftBank Energy (SB Energy). SoftBank plans to install over 200 megawatts (MW) of renewable energy. As of the end of 2012, SoftBank Energy was already generating 6.6 MW-equivalent of solar PV.

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SoftBank's performance in detail: Download the company’s Scorecard here