15 results found
 

Greenpeace activists project messages on Apple headquarters from supporters asking...

Press release | 15 May, 2012 at 14:00

Cupertino, CA, May 15, 2012 - Greenpeace activists projected Facebook posts, tweets, and photos from supporters of the Clean Our Cloud campaign onto a wall of the company’s famous Cupertino headquarters last night (1). Supporters of the campaign...

Apple’s growing iCloud: The Good, the Bad, and the Ugly

Blog entry by Gary Cook | 24 February, 2012 2 comments

Apple's "iCloud" is making lots of headlines this week, first with new details of renewable energy investment attached to the company's massive "iCloud" data center in North Carolina, followed a day later by news that Apple has bought...

Will Apple bet on renewable energy for its new Nevada data centre?

Blog entry by David Pomerantz | 27 June, 2012 8 comments

The iCloud just keeps on growing. Apple announced yesterday that it will build its next data centre in Reno, NV in the United States. This latest facility joins Apple’s initial three data centres in California, North Carolina and...

eBay rightly quits the coal grid for data centre

Blog entry by David Pomerantz | 22 June, 2012 1 comment

Ebay, the online auction house known for helping millions to buy and sell their stuff, made a savvy purchase of its own on Thursday: it bought fuel cells from Bloom Energy (like those pictured) to power one of its data centres in the...

Will Apple bet on renewable energy for its new Nevada data centre?

Blog entry by David Pomerantz | 27 June, 2012 2 comments

The iCloud just keeps on growing. Apple announced yesterday that it will build its next data centre in Reno, NV in the United States. This latest facility joins Apple’s initial three data centres in California, North Carolina and...

Apple responds to customers, starts down road to clean energy iCloud

Blog entry by Gary Cook | 18 May, 2012 1 comment

This week, after hundreds of thousands of Apple customers and Greenpeace supporters asked the company to use clean energy instead of dirty coal, it announced a significant investment in local renewable energy to power its data centre...

iCloud Action at Apple Store in Sydney

Image | 1 May, 2012 at 10:56

Greenpeace activists and volunteers hand out stickers and black balloons symbolizing coal to customers outside the Apple store in Sydney's CBD, asking Apple to "Clean Our Cloud" as part of a campaign to get the company to power its massive data...

Clean The Cloud Action San Francisco

Image | 25 April, 2012 at 10:20

Greenpeace activists hold signs at the Apple Store. Greenpeace's international Clean Our Cloud campaign is calling on industry laggards Apple, Microsoft, and Amazon to join the growing number of tech companies who are taking steps to power their...

Apple states bold coal-free ambition for iCloud, now must explain how it will get there

Blog entry by Gary Cook | 23 May, 2012

Apple has made a bold claim to make all three of its data centres “coal free” and has doubled the amount of solar energy powering its data centre in North Carolina. Apple’s customers certainly appreciate boldness, and will love the...

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