24 results found
 

LEGO ends 50 year link with Shell, after one million people respond to Save the...

Press release | 9 October, 2014 at 11:00

London, 9 October 2014 - Following a Greenpeace campaign, LEGO published a statement this morning committing to 'not renew the co-promotion contract with Shell'. This decision comes a month after Shell submitted plans to the US administration...

LEGO putting cash before kids, says Greenpeace as it kicks off global campaign

Press release | 1 July, 2014 at 14:30

London, 1 July 2014 - Greenpeace today launched a major new global campaign targeting the world’s biggest toy company [1], LEGO. They’ll be mobilising more than 5 million online Arctic supporters and thousands of activists to take creative action...

Greenpeace campaign for LEGO to ditch Shell intensifies with new video

Press release | 8 July, 2014 at 15:00

London, 8 July 2014
 - Greenpeace released a film online today, aiming to highlight LEGO’s collusion in the threat to the Arctic by promoting the controversial Shell brand on its toys. Shell is under pressure from regulators and NGOs over its...

Greenpeace's LEGO viral blocked by YouTube

Press release | 11 July, 2014 at 13:45

London, 11 July 2014 - Greenpeace's viral video 'LEGO: everything is NOT awesome' has been suspended by YouTube, following a copyright claim from Warner Brothers. The environmental organisation quickly transferred the film to Vimeo and strongly...

New video sees children at heart of LEGO campaign

Blog entry by Ian Duff | 5 August, 2014

No one loves LEGO as much as a seven year old who's just built their first masterpiece. But everyone who has played with the toy carries the joy of their inner child on through life. That's why LEGO is such a desirable brand for Shell...

Dear LEGO, did you miss our one million emails…?

Blog entry by Ellen Booth | 20 September, 2014 1 comment

Oh LEGO! We're feeling sad again. We just heard you've rolled out a new line of Shell toys in Singapore, and this is just the beginning – they'll be coming to Shell petrol stations across the globe in the next year or so. And...

It's time for LEGO to block Shell

Blog entry by Ian Duff | 1 July, 2014 10 comments

Imagine you're eight years old and picture the Arctic. There are no oil rigs, no industrial shipping and no politicians fighting over it. It's just an endless sparkling expanse of sea and ice, populated by brave scientific explorers...

How LEGO got awesome to #SaveTheArctic

Blog entry by Ian Duff | 9 October, 2014 24 comments

Today we got the awesome news: after a three-month campaign supported by more than a million people worldwide, LEGO has announced it will not renew its contract with Arctic destroyer Shell. This is fantastic news for LEGO fans and...

5 reasons 2014 was an amazing year for Arctic protection

Blog entry by Trillia Fidei | 29 December, 2014

It's been a historic year for our campaign to Save the Arctic. Hard to believe as it is, we only launched back in 2012, but our movement has grown to over six million and is getting stronger every day. Here are five major things we...

Today LEGO dumped Shell - Here's why it matters to us all

Blog entry by James Turner | 9 October, 2014

LEGO's decision to break its 50 year partnership with Shell is – as they say in America – kind of a big deal. Despite their best attempts to downplay its significance, this was a multimillion dollar partnership that had delivered real...

1 - 10 of 24 results.

results per page
10 | 20 | 50