22 results found
 

LEGO ends 50 year link with Shell, after one million people respond to Save the...

Press release | 9 October, 2014 at 11:00

London, 9 October 2014 - Following a Greenpeace campaign, LEGO published a statement this morning committing to 'not renew the co-promotion contract with Shell'. This decision comes a month after Shell submitted plans to the US administration...

LEGO putting cash before kids, says Greenpeace as it kicks off global campaign

Press release | 1 July, 2014 at 14:30

London, 1 July 2014 - Greenpeace today launched a major new global campaign targeting the world’s biggest toy company [1], LEGO. They’ll be mobilising more than 5 million online Arctic supporters and thousands of activists to take creative action...

Greenpeace campaign for LEGO to ditch Shell intensifies with new video

Press release | 8 July, 2014 at 15:00

London, 8 July 2014
 - Greenpeace released a film online today, aiming to highlight LEGO’s collusion in the threat to the Arctic by promoting the controversial Shell brand on its toys. Shell is under pressure from regulators and NGOs over its...

Greenpeace's LEGO viral blocked by YouTube

Press release | 11 July, 2014 at 13:45

London, 11 July 2014 - Greenpeace's viral video 'LEGO: everything is NOT awesome' has been suspended by YouTube, following a copyright claim from Warner Brothers. The environmental organisation quickly transferred the film to Vimeo and strongly...

Tell LEGO to block Shell

Action | 1 July, 2014 at 11:00

After a three-month campaign supported by more than a million people worldwide, LEGO has announced it will NOT renew its contract with Arctic destroyer Shell.

Dear LEGO, did you miss our one million emails…?

Blog entry by Ellen Booth | 20 September, 2014 1 comment

Oh LEGO! We're feeling sad again. We just heard you've rolled out a new line of Shell toys in Singapore, and this is just the beginning – they'll be coming to Shell petrol stations across the globe in the next year or so. And...

How tiny plastic people protested around the world

Blog entry by Sara Ayech | 3 July, 2014

The news of LEGO's cosy relationship with Shell has led to tiny protests erupting around the world. Famous national and international landmarks have been festooned with banners as the streets resounded the stamp of little plastic...

Why is Shell's PR team quietly removing details about its deal with LEGO?

Blog entry by James Turner | 10 July, 2014

The internet is a funny thing. Earlier today I innocently posted a link to a video about how valuable Shell's deal with LEGO is.  According to @irisworldwide , LEGO's promo deal with Shell is one of the biggest in the company's...

Are big companies using spurious copyright claims to try to stop our viral film...

Blog entry by James Turner | 12 July, 2014 2 comments

This week we released a short creative film which explores the relationship between Shell and LEGO, the world's most popular toy company. We're calling on LEGO to ditch its co-branding deal with Shell, a company that wants to drill in...

LEGO, Dump Shell to stop the #TweetSpill

Blog entry by Trillia Fidei | 31 July, 2014

LEGO is helping Shell clean up its image, bringing the threat of an oil spill in the Arctic closer to reality. So we're creating a virtual oil spill on Twitter to ask LEGO to end its dirty deal deal with Shell -- before it's too late.

1 - 10 of 22 results.

results per page
10 | 20 | 50