I Know Who Grew It

Why our food and farming system is broken

Food is life. Food is happiness. Food is love. Our relationship with it is universal, primal, historic, rich in tradition and pride. But right now, most of us do not know where our food comes from. A greedy elite are industrialising, commodifying and controlling every aspect of our food system -- from genome to grocery store. They are growing our food on huge monoculture farms, spraying genetically modified crops with obscene amounts of chemicals and feeding these crops to factory-farmed animals.

Organic Farmer in Cambodia. 9 Oct, 2014 © Peter Caton / Greenpeace

The result is a broken system: soils drained of nutrients, poisoned waterways and the destruction of a precious diversity of crop varieties that have enabled human societies to thrive from the mountains to the coast for millennia. At the other end of the food chain, urban consumers – especially the poor – have little choice but to buy pre-packaged food built devoid of nutrition.

Did you know:

  • 6 Big Ag giants control nearly 70 percent of the world's seed market, much of which has been genetically-modified so they can reap profits on every seed they sell

  • 4 global corporations control 75% of all global grain trade

  • Top 10 global food processing companies control 26% of the global food markets

  • Animal livestock (beef, chicken, etc.) -- mostly grown on industrial factory farms -- is responsible for 18 percent of all greenhouse gas emissions, more than the combined exhaust of all motor vehicles worldwide?

It’s time to transform our broken food system

But a growing food movement is starting to brew around the world. More people are demanding to know where their food is coming from. Farmers and communities are reclaiming control over the seeds of life, and their right to self-determination through the food they grow and eat. A number of far-sighted corporations are looking to meet the evolving demands of the consumers they serve with a food system that matches this growing shift in consciousness.

Greenpeace’s food campaign is here to support the global food movement based on "ecological farming" -- where most of our food is grown ecologically, and farmers together with consumers reject toxic pesticides, chemical fertilizers and GMO seeds. It’s a future where people from all walks of life work together to build a system that is best for their families, farmers, and for the planet.

But we need all of us to act if we’re going to make a dent. Help jumpstart an eco-food revolution by sharing this page. Then click to see What We Can All Do now.

The latest updates


Buy Local Farms and Eco-Farming

Background | 25 August, 2015 at 23:26

Industrial ag giants want us to believe that eco-farming is a return to the past… that we can’t feed the world without mechanized methods that destroy our ecosystem in the process. Nothing is further from the truth. Look around and you will see...

Farmers Should Choose What They Grow

Background | 25 August, 2015 at 22:49

When we connect to farms and farmers, we understand more intimately where our food comes from. But with each passing day, corporations place intrusive industrial methods between us and farmers that not only threaten our health and degrade the...

More Meat Threatens The Planet

Background | 25 August, 2015 at 22:39

Here is a fact you’ll need to read twice to believe: industrial livestock agriculture - raising cows, pigs and chickens - generates as much greenhouse gas emissions than all cars, trucks and automobiles combined!

GMOs and Pesticides: A Toxic Mix

Background | 25 August, 2015 at 22:20

Industrial ag is a system with an expiration date. It’s only a few decades old but just start adding up the environmental costs we are incurring by his broken system. More and more polluted waterways, clear-cut forests, inhumane treatment of...

12 Things You Can Do

Background | 25 August, 2015 at 22:06

We literally have the power to change the world. When we tell our families and friends why ecological farming makes sense, we start to heal our bodies and the planet. We can make smarter food choices when we shop, cook or go out to eat. When we...

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