I Know Who Grew It

Why our food and farming system is broken

Food is life. Food is happiness. Food is love. Our relationship with it is universal, primal, historic, rich in tradition and pride. But right now, most of us do not know where our food comes from. A greedy elite are industrialising, commodifying and controlling every aspect of our food system -- from genome to grocery store. They are growing our food on huge monoculture farms, spraying genetically modified crops with obscene amounts of chemicals and feeding these crops to factory-farmed animals.

Organic Farmer in Cambodia. 9 Oct, 2014 © Peter Caton / Greenpeace

The result is a broken system: soils drained of nutrients, poisoned waterways and the destruction of a precious diversity of crop varieties that have enabled human societies to thrive from the mountains to the coast for millennia. At the other end of the food chain, urban consumers – especially the poor – have little choice but to buy pre-packaged food built devoid of nutrition.

Did you know:

  • 6 Big Ag giants control nearly 70 percent of the world's seed market, much of which has been genetically-modified so they can reap profits on every seed they sell

  • 4 global corporations control 75% of all global grain trade

  • Top 10 global food processing companies control 26% of the global food markets

  • Animal livestock (beef, chicken, etc.) -- mostly grown on industrial factory farms -- is responsible for 18 percent of all greenhouse gas emissions, more than the combined exhaust of all motor vehicles worldwide?

It’s time to transform our broken food system

But a growing food movement is starting to brew around the world. More people are demanding to know where their food is coming from. Farmers and communities are reclaiming control over the seeds of life, and their right to self-determination through the food they grow and eat. A number of far-sighted corporations are looking to meet the evolving demands of the consumers they serve with a food system that matches this growing shift in consciousness.

Greenpeace’s food campaign is here to support the global food movement based on "ecological farming" -- where most of our food is grown ecologically, and farmers together with consumers reject toxic pesticides, chemical fertilizers and GMO seeds. It’s a future where people from all walks of life work together to build a system that is best for their families, farmers, and for the planet.

But we need all of us to act if we’re going to make a dent. Help jumpstart an eco-food revolution by sharing this page. Then click to see What We Can All Do now.

The latest updates


Silo Cafe in Brighton

Slideshow | 26 June, 2015

Of Seeds and Men: How a French farmer created a seed house

Blog entry by Pierre Dudout | 10 June, 2015

The magic of seeds has always fascinated me. As a child I liked to watch the beans growing in the garden, their bent stem gently emerging from the ground to defy the sun, opening up to deploy their first leaves in the wind. I would...

Greenpeace Airship calls for upscale of Ecological Farming in Italy

Video | 4 June, 2015 at 19:20

With a giant Airship flying over Milan, the venue of this year’s Universal Exhibition on food, Greenpeace displayed a 200m2 banner reading “Don’t feed a broken system, make Ecological Farming fly”, to call for a change in our food and farming...

How our breakfast choice can change the food system

Blog entry by Reyes Tirado | 18 May, 2015 2 comments

8:00 am, Monday, southern Spain: "What's for breakfast, Mom?" Everyday, at least three times a day, we are faced with the same question: What to eat? For almost 1 billion people in the world this is a painful question, with an...

Greenpeace demands scale up of ecological farming

Press release | 18 May, 2015 at 13:30

Amsterdam, 18 May, 2015 – Ecological farming, a path towards an agricultural model that protects the environment and secures farmers' livelihood, has been mapped out in a Greenpeace report released today [1]. It is a system based on the latest...

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