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Archived material for the Greenpeace climate campaign

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Dear LEGO employees,

Blog entry by Ian Duff | 22 July, 2014

Hi. My name is Ian and I'm a campaigner with Greenpeace. I'm also a new dad and a big fan of LEGO. She's a little young now, but I know that in a few years my baby girl will be building her own dreams out of your colourful little...

Power from the Sun: A new life for Dharnai, India

Blog entry by Neha Khator and Ruhie Kumar | 20 July, 2014 2 comments

In this world where we seem surrounded by news of gloom and doom, we don't often hear stories of positive change. But here is one: a story of a village that has unshackled itself from darkness, after 30 years of having its energy...

Are big companies using spurious copyright claims to try to stop our viral film...

Blog entry by James Turner | 12 July, 2014 2 comments

This week we released a short creative film which explores the relationship between Shell and LEGO, the world's most popular toy company. We're calling on LEGO to ditch its co-branding deal with Shell, a company that wants to drill in...

Why is Shell's PR team quietly removing details about its deal with LEGO?

Blog entry by James Turner | 10 July, 2014

The internet is a funny thing. Earlier today I innocently posted a link to a video about how valuable Shell's deal with LEGO is.  According to @irisworldwide , LEGO's promo deal with Shell is one of the biggest in the company's...

Political Forums of the "Highest Level"

Blog entry by Daniel Mittler | 9 July, 2014

You may have heard about a new roadmap to prevent climate catastrophe that was launched at the United Nations yesterday. After the launch, Jeffrey Sachs , one of the people behind the report, came into the " High Level Segment of...

LEGO: Everything is NOT awesome

Blog entry by Sara Ayech | 8 July, 2014 13 comments

This morning we released a new video asking much-loved toy company, LEGO to ditch its partnership with oil company Shell. The film depicts an Arctic made entirely of LEGO and imagines an oil spill in this beautiful and pristine part...

Simulated Oil Spill Protest In Sicily

Image | 4 July, 2014 at 16:04

Activists covered in ‘oil’, hold oil rig shaped placards and banners reading: ‘A Sea of Lies, Crocetta Gave The Sea To The Oil Companies.’ Greenpeace Italy are demonstrating against an agreement between the regional government and Assomineraria,...

The Dirtiest Ark

Blog entry by Arin de Hoog | 4 July, 2014

People tend to forget that coal’s reach goes far beyond the place where it is mined. How its harmful emissions don’t just reach across the sky, but its product also moves across our oceans and seas. The World Coal Association ...

How tiny plastic people protested around the world

Blog entry by Sara Ayech | 3 July, 2014

The news of LEGO's cosy relationship with Shell has led to tiny protests erupting around the world. Famous national and international landmarks have been festooned with banners as the streets resounded the stamp of little plastic...

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