Save The Arctic

NASA/Goddard Space Flight Center Scientific Visualization Studio

The Arctic

The Arctic is something that is in grave danger of being lost forever. Already, the past seven years have seen the lowest minimum sea ice coverage ever recorded and this year has joined the list. The repercussions are serious, and further decline of the Arctic sea ice can spiral towards fatal consequences. It is clear that the human footprint has profoundly altered the planet in ways that we never imagined.

The latest updates

 

Why is Shell's PR team quietly removing details about its deal with LEGO?

Blog entry by James Turner | 10 July, 2014

The internet is a funny thing. Earlier today I innocently posted a link to a video about how valuable Shell's deal with LEGO is.  According to @irisworldwide , LEGO's promo deal with Shell is one of the biggest in the company's...

LEGO: Everything is NOT awesome

Blog entry by Sara Ayech | 8 July, 2014 17 comments

This morning we released a new video asking much-loved toy company, LEGO to ditch its partnership with oil company Shell. The film depicts an Arctic made entirely of LEGO and imagines an oil spill in this beautiful and pristine part...

Greenpeace campaign for LEGO to ditch Shell intensifies with new video

Press release | 8 July, 2014 at 15:00

London, 8 July 2014
 - Greenpeace released a film online today, aiming to highlight LEGO’s collusion in the threat to the Arctic by promoting the controversial Shell brand on its toys. Shell is under pressure from regulators and NGOs over its...

LEGO: Everything is NOT awesome

Video | 8 July, 2014 at 10:00

All shot in camera using: CAMERA: Canon 5Dm3 on Gazelle motion control rig. DIORAMA: 120kg of LEGO (donated and freecycled). OIL: 50 Gallons of glycerin mixed with Indian Ink. CREW: Director: Martin Stirling, Producer: Pietro Matteucci, DOP:...

How tiny plastic people protested around the world

Blog entry by Sara Ayech | 3 July, 2014

The news of LEGO's cosy relationship with Shell has led to tiny protests erupting around the world. Famous national and international landmarks have been festooned with banners as the streets resounded the stamp of little plastic...

'Save The Arctic' Protest at LEGOLAND

Image | 1 July, 2014 at 18:47

Greenpeace create protest scenes with LEGO figures throughout the popular LEGOLAND theme park in the UK. Greenpeace is urging Lego to cut ties with Shell and help 'Save the Arctic'. For the last few years Shell has been using LEGO’s brand to...

LEGO putting cash before kids, says Greenpeace as it kicks off global campaign

Press release | 1 July, 2014 at 14:30

London, 1 July 2014 - Greenpeace today launched a major new global campaign targeting the world’s biggest toy company [1], LEGO. They’ll be mobilising more than 5 million online Arctic supporters and thousands of activists to take creative action...

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