Clean our Cloud

The cloud—the place where our e-mails, pictures and music are stored and shared—is growing fast.

The engines that drive the cloud are data centres. Some data centres are so big they can be seen from space. They use a huge amount of electricity – the equivalent of almost 250,000 homes.

Right now, companies like Apple, Microsoft and Amazon power the cloud with coal, which means more air pollution and more climate changing emissions.

It doesn't have to be this way. Together we can push IT leaders toward clean, green, renewable energy sources. The more we upload our photos and files to the cloud, the more important it is to make sure it’s powered with renewable energy.

Join us in asking Apple, Amazon & Microsoft to clean our cloud.

 

The latest updates

 

Will Apple bet on renewable energy for its new Nevada data centre?

Blog entry by David Pomerantz | June 27, 2012 2 comments

The iCloud just keeps on growing. Apple announced yesterday that it will build its next data centre in Reno, NV in the United States. This latest facility joins Apple’s initial three data centres in California, North Carolina and...

eBay rightly quits the coal grid for data centre

Blog entry by David Pomerantz | June 22, 2012

Ebay, the online auction house known for helping millions to buy and sell their stuff, made a savvy purchase of its own on Thursday: it bought fuel cells from Bloom Energy (like those pictured) to power one of its data centres in...

Amazon failing to admit its dirty cloud problem

Blog entry by David Pomerantz | June 20, 2012

Some of the top executives at Amazon are touring the world right now, attending sales conferences and trying to persuade smaller businesses to store their data in Amazon’s massive cloud operations. Those businesses are looking to...

Microsoft should read its own reports on powering data centres

Blog entry by David Pomerantz | June 14, 2012

Microsoft has turned up at the Rio+20 Earth Summit in Brazil, unveiling a new website featuring a calculator that it says shows how much energy would be saved if more businesses moved their data to the cloud. Now, there’s some...

Error message for Microsoft’s use of coal

Blog entry by David Pomerantz | June 6, 2012

Greenpeace activists scaled Microsoft’s building in Herzliya, Israel this week to call on the company to stop using 19 th -century coal to power its 21 st -century cloud platform. The activists displayed a 100 square meter banner ...

16 - 20 of 42 results.

Categories