Clean our Cloud

As the Internet spreads around the world, it needs huge amounts of electricity, and we get to decide if that electricity should come from clean energy, like the wind turbines and solar panels we are seeing more every day.

The smartest companies in the world have made a decision to embrace the future: Google and Facebook are plugging their Internet infrastructure into the wind and sun, and now Apple is doing the same thanks to people like you who asked them to embrace clean power!

Unfortunately, other Internet companies are still stuck in the past: Microsoft and Amazon still get their power from coal power, a 19th-century fuel that causes climate change. All the companies behind the Internet can get their power from clean sources, but they won’t until they hear from you.

The latest updates

 

Apple’s clean energy plans still cloudy despite coal-free pledge

Blog entry by David Pomerantz | 12 July, 2012

Apple’s clean energy plans still cloudy despite coal-free pledge Apple’s clean energy policies have significantly improved , but the company still gets low scores for its energy choices when compared with sector leaders, according...

Will Apple bet on renewable energy for its new Nevada data centre?

Blog entry by David Pomerantz | 27 June, 2012 2 comments

The iCloud just keeps on growing. Apple announced yesterday that it will build its next data centre in Reno, NV in the United States. This latest facility joins Apple’s initial three data centres in California, North Carolina and...

eBay rightly quits the coal grid for data centre

Blog entry by David Pomerantz | 22 June, 2012

Ebay, the online auction house known for helping millions to buy and sell their stuff, made a savvy purchase of its own on Thursday: it bought fuel cells from Bloom Energy (like those pictured) to power one of its data centres in...

Amazon failing to admit its dirty cloud problem

Blog entry by David Pomerantz | 20 June, 2012

Some of the top executives at Amazon are touring the world right now, attending sales conferences and trying to persuade smaller businesses to store their data in Amazon’s massive cloud operations. Those businesses are looking to...

Microsoft should read its own reports on powering data centres

Blog entry by David Pomerantz | 14 June, 2012

Microsoft has turned up at the Rio+20 Earth Summit in Brazil, unveiling a new website featuring a calculator that it says shows how much energy would be saved if more businesses moved their data to the cloud. Now, there’s some...

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