Clean our Cloud

The cloud—the place where our e-mails, pictures and music are stored and shared—is growing fast.

The engines that drive the cloud are data centres. Some data centres are so big they can be seen from space. They use a huge amount of electricity – the equivalent of almost 250,000 homes.

Right now, companies like Apple, Microsoft and Amazon power the cloud with coal, which means more air pollution and more climate changing emissions.

It doesn't have to be this way. Together we can push IT leaders toward clean, green, renewable energy sources. The more we upload our photos and files to the cloud, the more important it is to make sure it’s powered with renewable energy.

Join us in asking Apple, Amazon & Microsoft to clean our cloud.

 

The latest updates

 

Activists Block Duke Coal Shipment, link Mountaintop Removal to iCloud

Press release | May 3, 2012 at 23:22

CHARLOTTE, NC, USA, May 3, 2012 - This morning, seven activists from Greenpeace, Kentuckians for the Commonwealth, RAMPS (Radical Action for Mountain People’s Survival), Katuah Earth First! and Mountain Keepers were taken into custody for...

Activists block Duke coal shipment, link mountaintop removal to iCloud

Blog entry by Gabe Wisniewski | May 3, 2012 5 comments

A set of train tracks in rural North Carolina is not the kind of place that brings iPads to mind. But this railroad is part of the chain that links you and me – and anyone who uses the cloud – to the massive destruction caused by the...

Apple: Come clean about your coal problem, then start solving it

Blog entry by Gary Cook | May 2, 2012 1 comment

The first step to solving most problems is admitting that you have one. Apple has a growing coal problem, and once they come clean about that, they can start applying their renowned innovation to solving it. Unfortunately, Apple has...

iCloud Action at Apple Store in Sydney

Image | May 1, 2012 at 10:56

Greenpeace activists and volunteers hand out stickers and black balloons symbolizing coal to customers outside the Apple store in Sydney's CBD, asking Apple to "Clean Our Cloud" as part of a campaign to get the company to power its massive data...

Greenpeace ‘cleaning crews’ take message to Apple stores around the world

Blog entry by Kat Clark | April 26, 2012 4 comments

Activists in Australia, Canada, Hong Kong, Hungary, the Netherlands, the United Kingdom and the United States visited iconic Apple stores this week to ask the company to ‘clean our cloud’. Greenpeace ‘cleaning crews’ arrived with...

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