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Cool IT Challenge

The IT sector is uniquely positioned to help the world shift to a prosperous clean energy economy, and the Cool IT Challenge is urging IT companies to put forth innovation, mitigate their own carbon footprint, and advocate for significant policy changes in the mutual interest of business and the climate.

I have always believed that IT is an engine of an efficient economy; it can also drive a greener one.

Michael Dell, Forbes Magazine Nov 2009

Greenpeace launched the Cool IT Challenge in 2009 to call on Information Technology (IT) companies to power technological solutions needed to fight climate change.

In 2008, The Climate Group and the Global e-Sustainability Initiative (GeSI) issued a report, called SMART 2020: enabling the low carbon economy in the information age, which showed how the IT sector can reduce economy-wide global emissions of up to 15 percent by 2020.

Read our factsheet or head over to the leaderboard to learn more about the Cool IT Challenge.

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The latest updates

 
Broadcasting live! We’re reading your messages to Apple at their Headquarters

Broadcasting live! We’re reading your messages to Apple at their Headquarters

Blog entry by Brandy Palm | May 15, 2012 1 comment

Hi, My name is Brandy and I’m here in our “iPod” to send Apple your messages. We’re right in front of Apple’s headquarters in Cupertino, California, in an eight-foot tall, ten-foot wide pod broadcasting audio messages from people like... Read more >

Greenpeace activists barricade themselves in “iPod” at Apple’s headquarters to protest coal-powered iCloud

Greenpeace activists barricade themselves in “iPod” at Apple’s headquarters to...

Press release | May 15, 2012 at 16:06

Cupertino, CA, US, May 15, 2012 - Two Greenpeace activists barricaded themselves in a giant “iPod” in front of the entrance to Apple’s headquarters this morning, from where they broadcast audio messages from people around the world to Apple’s... Read more >

Apple: the writing’s on the wall

Apple: the writing’s on the wall

Blog entry by Kat Clark | May 15, 2012 5 comments

For over a month now, our supporters around the world have been helping us tell Apple that they want a clean iCloud. Apple’s executives have thus far ignored the hundreds of thousands of people asking them to use their influence for... Read more >

Apple can be an environmental leader again

Apple can be an environmental leader again

Blog entry by Renee Blanchard | May 9, 2012

The very first campaign I worked on when I arrived at Greenpeace in 2006 was the Green My Apple campaign. It was exciting and different, and as someone who has proudly held on to her iMac G3 (Bondi Blue I might add) to this very day, I... Read more >

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