Fujitsu is now the third largest IT solutions company in the world, and the largest in Japan. Fujitsu has begun to operationalize the findings of the Smart2020 analysis through its Green Policy Innovation division that specifically focuses on IT services to reduce emissions in other areas of the economy. The company showcases data from multiple case studies on the application of its solutions offerings but more detailed information is needed to analyze the assumptions and metrics used in these calculations. Fujitsu should be lauded as one of the first companies to announce a global target for emissions savings through IT solutions. Given this goal, and the understanding that business ‘possibilities are infinite’ for growth in IT climate solutions, Fujitsu needs to more aggressively articulate and advocate this message in the policy arena. This is especially the case in Japan where there is a strong need to counter the fossil fuel industry, which is lobbying against Prime Minister’s Hatoyama’s target of 25% reduction in greenhouse gases from 1990 levels by 2020.
Fujitsu has a comprehensive system to measure the before-and-after impacts of its solutions. It also provides the metric for emissions savings, including the energy consumption of these solutions. To improve its score, Fujitsu also needs to include emissions generated throughout the complete lifecycle of its products, especially those from manufacturing. Fujitsu is the only company to have a credible target for carbon savings provided to customers; the goal of 12 million metric tons from 2009 to 2012 needs further clarification as to how it will be achieved.
Fujitsu has a relative emissions reduction target and no global target for renewables purchasing. Fujitsu should follow the lead of IBM and HP and commit to absolute emission reduction targets.
Fujitsu provided limited examples of climate advocacy in Japan and globally by joining the Japanese Climate Leaders Partnership and signing the Copenhagen Communique but the company could be far more active on both a national and international scale.