As the largest PC manufacturer in the world, HP has been slowly and steadily building its branding and positioning as a solutions company that is concerned about the threat posed by climate change and the need for government action to reduce emissions. It has also taken notable measures to reduce its own greenhouse gas footprint. However, while HP is able to point to several examples of product and service solutions offerings that reduce emissions, it is a much smaller part of the HP business profile than some contemporaries in the sector, most notably IBM, which has established strong brand identity and a much more substantive product and service offerings to reduce emissions in other sectors.
HP’s policy advocacy on climate and energy has been relatively frequent, though often muted, more typically lending its name to joint communiques or collaborative lobbying efforts, far below the volume and level of ambition that we would expect the #1 Company in Newsweek’s Green Ranking to demonstrate.
HP has information on climate solutions including Halo virtual meeting, print on demand and building energy management. HP is also working on accounting for Embedded Energy used during production of hardware required for solutions. This will provide more accurate estimations of emissions reductions over the entire lifecycle of a solution.
HP nearly scores top marks for its commitment to reduce the GHG emissions of HP-owned and HP-leased facilities 20 percent below 2005 levels by 2013 on an absolute basis. Voluntary renewable energy purchases (including credits and energy generated on-site) represented 3.6 percent of HP’s electricity use in 2009 in addition to the renewable energy in the power grid. In 2008 HP set a goal to increase its purchases of electricity from renewable sources to 8 percent of total electricity usage by 2012. HP could improve by setting a more ambitious target.
HP slightly improved its score by participating in the Copenhagen Climate summit. It also have signed onto multiple climate advocacy letters and groups. However, to score more points, more prescriptive, detailed and engaged advocacy is needed, especially from the CEO, Mark Hurd.