As the world’s largest mobile phone manufacturer, Nokia has excelled in producing efficient mobile devices, reducing its operational greenhouse gas emissions and disclosing the emissions of its products’ lifecycle. Considering this leading work on climate change issues, it’s surprising to see Nokia lag behind in the Cool IT Leaderboard. Nokia needs to be far more prescriptive in specifying the type of science-based reduction targets needed in international and national climate agreements. Nokia is expanding its core business to include more cloud services that will allow its Ovi software to better compete with Apple, Microsoft, Google and others. The company will need to ensure that the expansion of data centers will be met with a commitment to drive more renewable energy into the electricity grid.
Nokia has provided some very simple calculations on the potential emissions-saving benefits of its mobile technology, but no actual case studies. Nokia needs to show how its products and services create measurable reductions in greenhouse gas emissions, much in way that Ericsson has done.
Nokia scores full marks for its emissions reduction targets of 18 percent from 2006 levels by 2010. The company gets 25 percent of its energy from renewable sources with plans to expand to 50 percent by 2010.
Nokia’s CEO Olli-Pekka Kallasvuo published an opinion piece prior to the Copenhagen climate meetings commenting on the role that IT can play in reducing emissions and stating that “the cost of doing nothing to mitigate climate change is too high”. Nokia is also a member of WWF’s Climate Savers program.