As one of the largest consumer electronics companies in the world, Sony’s strongest evidence of leadership has been the way in which it invested in reducing its own considerable greenhouse gas footprint. The company’s recent announcement to increase its absolute greenhouse reduction target raises the bar for other Japanese manufacturers. Additionally, Sony is the largest renewable energy purchaser in Japan. Sony has unfortunately not developed climate solutions as part of its portfolio mix. Sony has branched out into modest climate advocacy outside of Japan in ways that other Japanese companies should emulate and exceed. Sony should point to its own work to reduce its footprint as a demonstration that Japan can implement Prime Minister Hatoyama’s greenhouse gas reduction goals of 25 percent from 1990 levels by 2020.
Sony submitted no information on its IT solutions for climate change.
Sony has met its greenhouse gas emissions target early and has set as an updated goal of 30 percent reductions in emissions from operations by 2016 from a fiscal year 2000 baseline. Additionally, Sony recently announced other targets for efficiency gains in water usage, product efficiency, and chemicals use. Sony obtains approximately 8 percent of its electricity from renewable sources.
Sony is a member of the Digital Energy Solutions Campaign (DESC), which wrote to the United States Senate to push for efficiency measures in a number of energy related legislation. Sony also has participated in various Climate Savers advocacy. For more points, Sony needs to be more prescriptive about the types of climate and energy policies it supports.