Detox My Fashion

Detox My Fashion

Since 2011 the Detox campaign has challenged some of the world's most popular clothing brands to eliminate all releases of hazardous chemicals.

Thanks to the action of over half a million designers, bloggers, fashion fans and activists twenty global fashion leaders, from adidas to Zara, have made a commitment to Detox their clothes. Many of these brands are now taking action - taking steps to create toxic-free fashion on behalf of their customers, the local communities and future generations.

Take Action: Join the Detox movement.

The latest updates

 

Let’s give Levi’s 501,000 reasons to Detox

Blog entry by Pierre Terras | 5 December, 2012 9 comments

“From the way we make our products to how we run the company, we’re committed to restoring the environment. Consumers expect this from us, employees demand it, and the planet requires it.” This is a very honourable statement from...

Time for big brands to stop hiding in the toxic crowd

Blog entry by Laura Kenyon | 4 December, 2012 1 comment

Halogenated anilines and perfluorinated chemicals are two things you’ve probably never heard of before. In addition to being mouthfuls to pronounce, both are toxic chemicals that are harmful to the environment and life, both in water...

Detox Fashion

Video | 29 November, 2012 at 9:57

TOXIC IS SO LAST SEASON. They say you can tell next season's hottest trend by looking at the colour of the rivers in Mexico and China. But it doesn't have to be this way. Around the world, hundreds of thousands of people are calling on brands to...

People! Zara commits to go toxic-free

Feature story | 29 November, 2012 at 2:00

Zara, the world’s largest clothing retailer, today announced a commitment to go toxic-free following nine days of intense public pressure. This win belongs to the fashion-lovers, activists, bloggers and denizens of social media. This is people...

ZARA Mannequins Revolt

Video | 26 November, 2012 at 19:13

As part of Greenpeace's global "Detox" campaign, more than 700 people, in over 80 cities, in 20 countries around the world protested, staged street theatre and conducted "mannequin" walk-outs to demand ZARA commit to eliminating the use of all...

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