Detox My Fashion

Detox My Fashion

Since 2011 the Detox campaign has challenged some of the world's most popular clothing brands to eliminate all releases of hazardous chemicals.

Thanks to the action of over half a million designers, bloggers, fashion fans and activists twenty global fashion leaders, from adidas to Zara, have made a commitment to Detox their clothes. Many of these brands are now taking action - taking steps to create toxic-free fashion on behalf of their customers, the local communities and future generations.

Take Action: Join the Detox movement.

The latest updates

 

People! Zara commits to go toxic-free

Feature story | 29 November, 2012 at 2:00

Zara, the world’s largest clothing retailer, today announced a commitment to go toxic-free following nine days of intense public pressure. This win belongs to the fashion-lovers, activists, bloggers and denizens of social media. This is people...

ZARA Mannequins Revolt

Video | 26 November, 2012 at 19:13

As part of Greenpeace's global "Detox" campaign, more than 700 people, in over 80 cities, in 20 countries around the world protested, staged street theatre and conducted "mannequin" walk-outs to demand ZARA commit to eliminating the use of all...

Fashion without pollution. So hot right now.

Blog entry by Laura Kenyon | 26 November, 2012 4 comments

Were you thinking about Zara fashions for this season? Maybe these images will make you think twice. There's a good reason even the 'mannequins' are walking out of Zara's stores in protest. Zara has a toxic little secret ... and it's...

Zara are you listening?

Blog entry by Eoin Dubsky | 23 November, 2012 2 comments

Did you know that Zara store managers report back to their headquarters every day about what's happening in their shop? Business journalists say it helps the fast-fashion retail chain react to trends, and identify opportunities with...

Zara: Fast fashion, slow to Detox

Blog entry by Tommy Crawford | 22 November, 2012 4 comments

Our campaign calling upon Zara to “Detox” began just over 48 hours ago. Already over 200,000 concerned customers, activists and fashionistas have signed up, calling on the world’s largest fashion retailer to create fashion without...

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