Detox My Fashion

Detox My Fashion

Since 2011 the Detox campaign has challenged some of the world's most popular clothing brands to eliminate all releases of hazardous chemicals.

Thanks to the action of over half a million designers, bloggers, fashion fans and activists twenty global fashion leaders, from adidas to Zara, have made a commitment to Detox their clothes. Many of these brands are now taking action - taking steps to create toxic-free fashion on behalf of their customers, the local communities and future generations.

Take Action: Join the Detox movement.

The latest updates

 

The toxic tale behind your clothing

Blog entry by Yifang Li | 20 November, 2012 20 comments

What are you wearing today? Touch it. Go on. What does it feel like? Yes, you're touching a piece of clothing. You're touching a type of fabric. You're touching a fashion choice. And yet, there's more to it: You're also touching a...

A campaign that touches us all

Blog entry by Q'orianka Kilcher | 8 November, 2012 1 comment

You're going out. First thing you do is decide what to wear, right? You decide on your look, you check in the mirror, (maybe change and check in the mirror and again a few times...) and then you're ready. We do the same when we're...

The cost to our water for some protection from the rain

Blog entry by Kirsten Brodde | 29 October, 2012 6 comments

Outdoor clothing brands often like to present a very flattering image of themselves as environmentally friendly, with many of their advertisements littered with references to nature and the great outdoors. Yet this industry is still a...

Full marks for Marks & Spencer

Blog entry by Martin Besieux | 24 October, 2012 4 comments

Encouraging a fashion behemoth to change the way it produces clothing is no small task. But armed with the facts and the collective power of supporters like you, we are able to achieve the sort of success story we are announcing today.

The power of knowing what’s in your water

Blog entry by Beau Baconguis | 28 September, 2012 2 comments

The Citarum River in West Java, Indonesia, supports agriculture, water supplies, fisheries, industry, sewerage and electricity. It’s the lifeblood of the community around it.  But like so many other waterways in Southeast Asia, the...

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