Detox My Fashion

Detox My Fashion

Since 2011 the Detox campaign has challenged some of the world's most popular clothing brands to eliminate all releases of hazardous chemicals.

Thanks to the action of over half a million designers, bloggers, fashion fans and activists twenty global fashion leaders, from adidas to Zara, have made a commitment to Detox their clothes. Many of these brands are now taking action - taking steps to create toxic-free fashion on behalf of their customers, the local communities and future generations.

Take Action: Join the Detox movement.

The latest updates

 

Detox is SEO Hot Right Now!

Blog entry by Eoin Dubsky | 20 September, 2011 21 comments

Will you help us grab a top position in Google for " Detox "? If everyone with a blog reading this would link to our Detox campaign page - using the link word Detox (just like that) - we could rise to a top spot in web search...

Dirty Laundry update

Video | 20 September, 2011 at 18:00

Clean freshwater is one of our most precious and most threatened natural resources. In China, for example, as much as 70% of rivers, lakes and reservoirs are polluted. Many chemicals released from textile factories threaten human health and the...

Clickers and Stickers Make H&M Detox

Feature story | 20 September, 2011 at 8:00

Clothing giant H&M has responded to a torrent of tweets, Facebook updates, and Detox sticker actions last week with a public commitment to Detox. Hazardous chemicals are out. Transparency and transformational change are in.

Rebranding H&M to Detox our Water

Blog entry by Eoin Dubsky | 16 September, 2011 2 comments

Greenpeace activists in eleven twelve countries including China, France, Germany and Sweden began pasting huge "DETOX our water" and "DETOX the future" stickers onto the windows of their local H&M stores this week. Activists paid...

H&M can do much better

Blog entry by Eoin Dubsky | 14 September, 2011 5 comments

H&M's head of corporate social responsibility, Helena Helmersson, blogged yesterday about our Detox campaign's new focus on her company. Our campaigners are due to meet with H&M decision makers this Friday, but in the mean time we...

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