Detox My Fashion

Detox My Fashion

Since 2011 the Detox campaign has challenged some of the world's most popular clothing brands to eliminate all releases of hazardous chemicals.

Thanks to the action of over half a million designers, bloggers, fashion fans and activists twenty global fashion leaders, from adidas to Zara, have made a commitment to Detox their clothes. Many of these brands are now taking action - taking steps to create toxic-free fashion on behalf of their customers, the local communities and future generations.

Take Action: Join the Detox movement.

The latest updates

 

Will H&M make "Detox" the new must-have?

Feature story | 13 September, 2011 at 9:00

There's a skeleton in H&M's closet. The fast-fashion retailer sells clothes made with chemicals which cause hazardous water pollution around the world, and the only way to stop this water pollution is to come clean and stop using such chemicals...

"The obligation to endure gives us the right to know."

Blog entry by Pat C | 2 September, 2011 1 comment

I run. I started a few years ago and I love it. I can do it almost anywhere and in almost any weather and I don't really need much: just a few sportswear items, the ones that are good for me. Luckily I live on the edge of a small...

Detox campaign hat trick: Adidas joins Nike and Puma

Blog entry by Eoin Dubsky | 31 August, 2011 17 comments

Adidas is going toxic-free, the company has just announced! This is great news for our environment, our rivers and the millions of people in China and elsewhere who depend on rivers for drinking water and agriculture. Without the...

Adidas needs to earn its stripes by championing a toxic-free future

Blog entry by Eoin Dubsky | 23 August, 2011 2 comments

Our latest research reveals that there is a good chance that the clothes you are wearing may contain nonylphenol ethoxylates (NPEs), chemicals which can break down in water to form nonylphenol (NP) -- a toxic, persistent and...

Rebranding Adidas to Detox our Water

Blog entry by Eoin Dubsky | 19 August, 2011 7 comments

Within hours of Nike's announcement on 18 August to champion a toxic-free future, Greenpeace activists in cities around the world headed to their nearest Adidas Store with huge "Detox" stickers to rebrand the shop windows and doors.

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