Detox My Fashion

Detox My Fashion

Since 2011 the Detox campaign has challenged some of the world's most popular clothing brands to eliminate all releases of hazardous chemicals.

Thanks to the action of over half a million designers, bloggers, fashion fans and activists twenty global fashion leaders, from adidas to Zara, have made a commitment to Detox their clothes. Many of these brands are now taking action - taking steps to create toxic-free fashion on behalf of their customers, the local communities and future generations.

Take Action: Join the Detox movement.

The latest updates

 

Clickers and Stickers Make H&M Detox

Feature story | 20 September, 2011 at 8:00

Clothing giant H&M has responded to a torrent of tweets, Facebook updates, and Detox sticker actions last week with a public commitment to Detox. Hazardous chemicals are out. Transparency and transformational change are in.

Rebranding H&M to Detox our Water

Blog entry by Eoin Dubsky | 16 September, 2011 2 comments

Greenpeace activists in eleven twelve countries including China, France, Germany and Sweden began pasting huge "DETOX our water" and "DETOX the future" stickers onto the windows of their local H&M stores this week. Activists paid...

H&M can do much better

Blog entry by Eoin Dubsky | 14 September, 2011 5 comments

H&M's head of corporate social responsibility, Helena Helmersson, blogged yesterday about our Detox campaign's new focus on her company. Our campaigners are due to meet with H&M decision makers this Friday, but in the mean time we...

Will H&M make "Detox" the new must-have?

Feature story | 13 September, 2011 at 9:00

There's a skeleton in H&M's closet. The fast-fashion retailer sells clothes made with chemicals which cause hazardous water pollution around the world, and the only way to stop this water pollution is to come clean and stop using such chemicals...

"The obligation to endure gives us the right to know."

Blog entry by Pat C | 2 September, 2011 1 comment

I run. I started a few years ago and I love it. I can do it almost anywhere and in almost any weather and I don't really need much: just a few sportswear items, the ones that are good for me. Luckily I live on the edge of a small...

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