Detox My Fashion

Detox My Fashion

Since 2011 the Detox campaign has challenged some of the world's most popular clothing brands to eliminate all releases of hazardous chemicals.

Thanks to the action of over half a million designers, bloggers, fashion fans and activists twenty global fashion leaders, from adidas to Zara, have made a commitment to Detox their clothes. Many of these brands are now taking action - taking steps to create toxic-free fashion on behalf of their customers, the local communities and future generations.

Take Action: Join the Detox movement.

The latest updates

 

Detox campaign hat trick: Adidas joins Nike and Puma

Blog entry by Eoin Dubsky | 31 August, 2011 17 comments

Adidas is going toxic-free, the company has just announced! This is great news for our environment, our rivers and the millions of people in China and elsewhere who depend on rivers for drinking water and agriculture. Without the...

Adidas needs to earn its stripes by championing a toxic-free future

Blog entry by Eoin Dubsky | 23 August, 2011 2 comments

Our latest research reveals that there is a good chance that the clothes you are wearing may contain nonylphenol ethoxylates (NPEs), chemicals which can break down in water to form nonylphenol (NP) -- a toxic, persistent and...

Rebranding Adidas to Detox our Water

Blog entry by Eoin Dubsky | 19 August, 2011 7 comments

Within hours of Nike's announcement on 18 August to champion a toxic-free future, Greenpeace activists in cities around the world headed to their nearest Adidas Store with huge "Detox" stickers to rebrand the shop windows and doors.

Nike commits to champion a toxic-free future

Feature story | 17 August, 2011 at 23:14

The world's #1 sportswear brand, Nike, has accepted our Detox challenge: today it has officially committed to eliminating all hazardous chemicals across its entire supply chain, and the entire life-cycle of its products by 2020. This is a major...

The Detox campaign is in full-flow - but we still need your help!

Blog entry by Josh S | 11 August, 2011 4 comments

We’re confident Adidas or Nike will commit to leading a Detox revolution in the clothing industry, but it takes time. In the meantime, why not start your own fashion revolution in your wardrobe? Check out our guide to help you make...

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