Detox My Fashion

Detox My Fashion

Since 2011 the Detox campaign has challenged some of the world's most popular clothing brands to eliminate all releases of hazardous chemicals.

Thanks to the action of over half a million designers, bloggers, fashion fans and activists twenty global fashion leaders, from adidas to Zara, have made a commitment to Detox their clothes. Many of these brands are now taking action - taking steps to create toxic-free fashion on behalf of their customers, the local communities and future generations.

Take Action: Join the Detox movement.

The latest updates

 

Nike vs. adidas detox striptease

Video | 28 July, 2011 at 10:45

Flashmobs in 29 cities, all at once! More than 600 people danced and stripped outside Adidas and Nike stores in 29 cities in 10 countries for Greenpeace's Detox Campaign to challenge the sportswear leaders to eliminate hazardous chemical releases...

Puma leaps ahead of Nike and Adidas in Detox Challenge

Blog entry by Eoin Dubsky | 26 July, 2011 13 comments

Hats off to Puma, the third largest sportswear company in the world, for publicly committing today to eliminate all releases of hazardous chemicals from its entire product lifecycle and across its whole supply chain by 2020. The...

Hundreds strip to challenge Nike and Adidas to Detox

Blog entry by Eoin Dubsky | 23 July, 2011 16 comments

Would you take your clothes off and dance in public for a cause? Well more than 600 brave people did just that today, outside Adidas and Nike highstreet stores in 29 cities in 10 countries--to challenge the sportswear leaders to...

"Detox" Striptease in Bangkok

Image | 23 July, 2011 at 13:43

Participants show their "Detox" tattoos. 33 people whipped off their clothes in Chatuchak market, Bangkok, to join more than 600 people worldwide to strip outside Adidas and Nike stores in 29 cities in 10 countries surprising shoppers, setting...

XM3N mannequins reveal their mission: To challenge Nike and Adidas to "Detox"

Blog entry by Eoin Dubsky | 15 July, 2011

Having mysteriously quit their day-jobs as retail store mannequins to spend a few weeks appearing at some of the world's most iconic locations bearing the Chinese symbol for water on their bodies , the XM3N have had a busy 48 hours...

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