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Niccolò Ammaniti

Background - July 5, 2005
It can take a long time from being aware of a problem and deciding to do something to solve it.Drawing on personal experience, I have often been bothered by the stench of the rubbish bin for whole days before deciding that it was time to take the bin out, go down 5 flights of stairs and empty it in the skip.

Ancient forest threatened by industrial logging to make cheap copy paper and magazines.

It isn't difficult to be in a stateof complete awareness in a crisis and to do absolutely nothing, it issomething masochistic and beautifully pleasing. Your woman cheats onyou with your best friend, but you calmly put up with it, you pretendnot to notice because doing something means changing the pre-agreedarrangement and this implies hard work. The secret to remainingmotionless despite unfavourable external conditions is simple: stopraising your own threshold of endurability, stop convincing yourselfthat in the end the stench isn't too disgusting and that even if thebuilding vibrates, the dishes crash to the ground, your wife dies undera beam, all of this isn't a real earthquake and you can quietly go backto bed again.

Rather than acting, it is better to delay, to find a system in order toadapt to the new situation. So when one day Greenpeace rang me to pointout to me that by publishing my books on environmentally unfriendlypaper, I risked deforesting the last thousand-year-old forests on theplanet, I put down the phone, I sat down at my writing desk and Ilooked to do 2 things: 1) the least possible, 2) help an environmentalcause.

After a while, I found the ideal solution: write less. Perfect. Ifinstead of writing one 300 page book a year I write one 70 page bookevery 3 years, I will have done something good  and should Ibecome a champion for the environment instead of for novels, I would beable to write poetry or even microscopic Haiku and everyone wouldsay  that I am a good person. I knew that I had finally found adecisive criteria in order to examine literature: the very best writerswere the ones that wrote less. Therefore for some poems the Italianwriter Baricco was one of the biggest authors of all time given thatwith 'Seta' he had written 60 small narrow pages. And Ungaretti, thegreatest representative of Hermiticism? A genius. Dante Alighieri andOmero? Among the worst authors in the history of humanity. And Proust?Let's forget about him.

I dwelled on this new critical view of literature for a while and thenI rang my editor, Paolo Repetti, telling him that the next book wouldhave been lengthened by including 12 pages of thank-yous. My good oldfriend Paolo nearly had a heart attack, he began to insult me but I wasfirm, I didn't give up. Eventually as well as making me write a 300page novel, he agreed to print the book on environmentally friendlypaper (recycled, with a high percentage of post-consumer fibres). So,in the end, I have become one of the first writers in Italy to publisheco-friendly novels. In the end it hasn't been too difficult and thereare another 10 authors as well as myself in Italy today who havecommitted themselves to doing as much.

A little goes a long way after all. Use your own resources to obtainsomething that is necessary and deeply just. If the readers who show anappreciation of the planet that accommodates them, were to unite withthe writers in this battle of paper, the publishers would takeGreenpeace's initiative seriously, if not for the appreciation ofnature, then purely for the appreciation of the economy.